Beschreibung

In this role, you will drive top-of-funnel growth by creating a qualified pipeline and managing demand generation engines. Your focus will be on building strong channels, collaborating with sales, and ensuring measurable outcomes that contribute to revenue.

Anforderungen

• •5+ years in marketing
• •~3+ years in B2B SaaS demand generation
• •Proven experience building pipeline
• •Deep hands-on expertise
• •Paid Social / Paid Growth
• •ABM targeting specific companies
• •AI Tools / Building Agents
• •Data Analytics & Funnel Optimization
• •Builder mindset
• •Strong commercial intuition
• •Comfortable working internationally
• •Focus on revenue
• •Fluent in German and English

Aufgaben

• •Own Top-of-Funnel growth to create a qualified pipeline
• •Design and run demand generation engines
• •Take full ownership of all channels
• •Build and scale Account-Based Marketing for target accounts
• •Analyze the funnel from first touch to revenue
• •Collaborate with Sales and founders on ICPs, accounts, and messaging
• •Test bold ideas and quickly eliminate weak ones
• •Track MQLs, pipeline, CAC, and revenue impact
• •Focus on outcomes rather than activity
• •Ensure a predictable, scalable demand generation engine is operational
• •Establish trust between Sales and Marketing through high pipeline quality
• •Develop repeatable growth channels for Paid Social and ABM
• •Maintain transparency and measurability of TOFO performance tied to revenue
• •Prepare to step into a Head of Demand Generation role

Tools & Technologien