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Senior Brand Manager Beck's Europe(m/w/x)
Developing marketing concepts for established beverage brands, coordinating agency projects. FMCG marketing experience with complex project leadership required. Company car or cash allowance, 26 weeks parental leave.
Anforderungen
- University degree in Marketing, Business Administration, or related field
- 3–4 years of marketing experience in Germany or comparable FMCG role
- Strong understanding of brand marketing and consumer behavior
- Track record of leading complex projects and organizational skills
- Solid financial and budget knowledge and reporting tools experience
- Conceptual, creative, and analytical thinking with execution ability
- Excellent communication, presentation, and persuasion skills
- Effective work in fast-paced and collaborative environments
- Fluency in English and German
Aufgaben
- Support the brand's strategic direction
- Develop marketing plans aligned with brand strategy
- Implement and manage marketing concepts and initiatives
- Coordinate projects with agencies and service providers
- Analyze and evaluate implemented marketing activities
- Manage budget planning and ongoing cost control
- Drive revenue and profit growth
- Deliver 360-degree campaigns for consumer platforms
- Coordinate annual brand plans with commercial teams
- Manage daily brand activities and priorities
- Collaborate with Sales to maximize retail impact
- Oversee monthly forecasting and the PO process
Berufserfahrung
- 3 - 4 Jahre
Ausbildung
- Bachelor-Abschluss
Sprachen
- Englisch – verhandlungssicher
- Deutsch – verhandlungssicher
Tools & Technologien
- Reporting tools
Benefits
Firmenwagen
- Company car or cash allowance
Großzügige Elternzeit
- 26 weeks of parental leave
Betriebliche Altersvorsorge
- Pension plan
Gesundheits- & Fitnessangebote
- Health insurance
- Discounted gym membership
Mentale Gesundheitsförderung
- Guided meditation app
- Sleep programs
- Mental-health webinars
- Holistic wellbeing support
Mitarbeiterrabatte
- Access to financial advisors
- Beer and company vouchers
- Oktoberfest vouchers
Sonstige Zulagen
- Restaurant and beer garden vouchers
- Birth and wedding bonuses
Boni & Prämien
- Employee referral bonus
Sonstige Vorteile
- Anniversary gift
Weiterbildungsangebote
- LinkedIn Learning access
- Workday Learning access
Mentoring & Coaching
- Mentoring program
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Senior Brand Manager Beck's Europe(m/w/x)
Developing marketing concepts for established beverage brands, coordinating agency projects. FMCG marketing experience with complex project leadership required. Company car or cash allowance, 26 weeks parental leave.
Anforderungen
- University degree in Marketing, Business Administration, or related field
- 3–4 years of marketing experience in Germany or comparable FMCG role
- Strong understanding of brand marketing and consumer behavior
- Track record of leading complex projects and organizational skills
- Solid financial and budget knowledge and reporting tools experience
- Conceptual, creative, and analytical thinking with execution ability
- Excellent communication, presentation, and persuasion skills
- Effective work in fast-paced and collaborative environments
- Fluency in English and German
Aufgaben
- Support the brand's strategic direction
- Develop marketing plans aligned with brand strategy
- Implement and manage marketing concepts and initiatives
- Coordinate projects with agencies and service providers
- Analyze and evaluate implemented marketing activities
- Manage budget planning and ongoing cost control
- Drive revenue and profit growth
- Deliver 360-degree campaigns for consumer platforms
- Coordinate annual brand plans with commercial teams
- Manage daily brand activities and priorities
- Collaborate with Sales to maximize retail impact
- Oversee monthly forecasting and the PO process
Berufserfahrung
- 3 - 4 Jahre
Ausbildung
- Bachelor-Abschluss
Sprachen
- Englisch – verhandlungssicher
- Deutsch – verhandlungssicher
Tools & Technologien
- Reporting tools
Benefits
Firmenwagen
- Company car or cash allowance
Großzügige Elternzeit
- 26 weeks of parental leave
Betriebliche Altersvorsorge
- Pension plan
Gesundheits- & Fitnessangebote
- Health insurance
- Discounted gym membership
Mentale Gesundheitsförderung
- Guided meditation app
- Sleep programs
- Mental-health webinars
- Holistic wellbeing support
Mitarbeiterrabatte
- Access to financial advisors
- Beer and company vouchers
- Oktoberfest vouchers
Sonstige Zulagen
- Restaurant and beer garden vouchers
- Birth and wedding bonuses
Boni & Prämien
- Employee referral bonus
Sonstige Vorteile
- Anniversary gift
Weiterbildungsangebote
- LinkedIn Learning access
- Workday Learning access
Mentoring & Coaching
- Mentoring program
Über das Unternehmen
AB InBev Deutschland GmbH
Branche
Food
Beschreibung
Das Unternehmen ist stolz darauf, über 500 Kultmarken zu kreieren – von internationalen Klassikern bis zu lokalen Lieblingen.
Noch nicht perfekt?
- DE11 AB InBev Deutschland GmbH
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Senior Manager IBP DACH(m/w/x)
Vollzeit/Teilzeitnur vor OrtSeniorBremen - AB InBev Deutschland GmbH
Trade Marketing Executive(m/w/x)
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