Product and Customer Marketing Manager(m/w/x)

Anforderungen

• Excellent written and verbal communication skills
• Strong sense for storytelling and clarity
• Ability to translate features into benefits
• 5+ years product marketing experience
• Experience owning positioning and messaging
• Experience scaling product marketing functions
• B2B, SaaS, or high-growth experience
• Cross-functional collaboration with various teams
• Structured and self-driven mindset
• Confidence to operate in ambiguity
• Proficiency using data and qualitative research
• Fluent English
• German communication skills
• French as a plus

Aufgaben

• Build the product marketing function from the ground up
• Define scope, priorities, and ways of working
• Collaborate with product, sales, customer success, and brand teams
• Shape and execute product positioning and messaging
• Develop value propositions across the product portfolio
• Ensure differentiation for target personas across all channels
• Lead go-to-market strategies for new product launches
• Manage internal enablement and external activation for updates
• Translate product features into compelling customer stories
• Articulate benefits and use cases across various industries
• Develop deep customer and market insights
• Conduct interviews and analyze feedback to inform messaging
• Create and maintain core product marketing assets
• Produce pitch decks, one-pagers, and white papers
• Write website messaging and customer stories
• Develop help articles, release notes, and FAQs
• Provide sales and customer-facing teams with enablement tools
• Deliver training to position products throughout the customer lifecycle
• Define success metrics for product marketing initiatives
• Track performance and iterate based on data and feedback

Berufserfahrung

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Sprachen

Tools & Technologien