Beschreibung

As a Paid Search Marketing Manager, you will dive into data analysis to uncover trends and enhance ad performance. Your role involves designing experiments, generating insightful reports, and collaborating with teams to streamline workflows and maximize efficiency.

Anforderungen

• •1-2 years of experience in performance advertising or similar analytical role
• •Degree in economics, marketing, statistics, or similar quantitative discipline
• •Working experience with larger data sets
• •Experience with Looker, Tableau, Power BI, or similar tools
• •Love for working with lots of data
• •Good understanding of key marketing KPIs (CPA/CAC, CTR, CVR, etc.)
• •Ability to ask the right questions and interpret data effectively
• •Desire to work in a fast-paced environment and balance multiple priorities
• •Clear communication skills with excellent command of written and spoken English

Aufgaben

• •Conduct comprehensive data analysis to identify trends and patterns
• •Formulate hypotheses to improve content and coverage structure
• •Create effective ads, keywords, and landing page combinations
• •Collaborate with data scientists and engineers to enhance content and coverage models
• •Design and execute experiments to measure the impact of model adjustments
• •Deliver analysis with compelling storytelling to evaluate performance
• •Generate regular reports and performance dashboards using Databricks or Looker
• •Identify opportunities for process automation and optimization
• •Collaborate with internal and external stakeholders to optimize processes

Tools & Technologien

Benefits