Beschreibung

In this role, you will drive the market launch of innovative EV products while leveraging AI tools for campaign efficiency. Your day-to-day responsibilities will involve creating engaging content and analyzing market trends to enhance the position in the mobility ecosystem.

Anforderungen

• •Degree in business administration, marketing, economics, or similar
• •At least 3 years of experience in product or digital marketing
• •Very good knowledge of the EV market and its acceptance barriers
• •Practical experience or interest in AI-supported marketing
• •Strong analytical skills
• •Experience with data management and CRM systems
• •Strong team player
• •Proactivity and adaptability
• •Strong communication and project management skills
• •Very good knowledge of German and English

Aufgaben

• •Develop market launch strategies for EV products
• •Implement strategies to strengthen positioning in the mobility ecosystem
• •Utilize generative AI tools for campaign creation and content optimization
• •Support sales and customer service with playbooks and customer reports
• •Assist in lead prioritization using AI
• •Create impactful content about electric vehicles, including articles and videos
• •Analyze competitors and market trends in the EV sector
• •Derive actionable recommendations from market analysis

Tools & Technologien

Benefits