Leica Geosystems
Product Marketing Manager (m/w/x)
Vollzeitmit HomeofficeSenior
Heerbrugg
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HEHexagon
Marketing Director, Reality Capture Hardware Business (m/w/x)
Vollzeitmit HomeofficeSenior
AI/ML
Nejo KI-Zusammenfassung
Global marketing strategy for reality capture hardware, driving business growth and customer engagement. Influencing executive stakeholders and leading global teams required. Flexible working hours, 25-30 days vacation, bonus system.
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Anforderungen
- Strategic and results-oriented marketing executive
- Thrives at intersection of business strategy, customer insight, technology, commercial growth
- Influencing executive stakeholders
- Leading global teams
- Translating business objectives into impactful marketing programs
- Bachelor's or Master's degree in Marketing, Business, or related field
- 15+ years progressive B2B marketing experience
- At least 5 years leading multi-disciplinary marketing teams globally
- Proven success developing and executing marketing strategies
- Marketing strategies contributing to revenue growth, market expansion, business performance
- Expertise across product marketing, demand generation, digital marketing, content strategy, communications, marketing operations
- Strong business acumen
- Experience partnering with sales and product leadership
- Exceptional communication skills
- Exceptional presentation skills
- Exceptional stakeholder management skills
- Experience leading high-performing marketing organizations
- Experience developing high-performing marketing organizations
- Native-level English language proficiency
- Experience in B2B technology, industrial technology, geospatial, construction, infrastructure, manufacturing, engineering, or related industries
- Experience marketing complex hardware, software, or integrated technology solutions
- Experience supporting global distributor, channel, or partner-led business models
- Experience implementing and scaling marketing automation, analytics, AI-enabled marketing tools, modern MarTech platforms
- Experience operating successfully within a matrixed global organization
Aufgaben
- Define and drive global marketing strategy for Reality Capture Hardware business
- Accelerate business growth and strengthen market leadership
- Enhance customer engagement across reality capture solutions
- Translate business priorities into measurable marketing programs
- Develop and execute global marketing strategy aligned with business objectives
- Serve as strategic advisor to business leadership, sales, and product teams
- Translate market dynamics and customer insights into actionable strategies
- Establish clear marketing KPIs and performance metrics
- Own annual marketing investment plan, budget management, and reporting
- Communicate marketing strategy and business results to senior stakeholders
- Lead integrated demand generation programs to build awareness and create pipeline
- Oversee campaign planning and execution across channels
- Drive adoption and optimization of marketing technologies and platforms
- Enable team to execute data-driven marketing programs using platforms like Salesforce
- Partner with regional teams to localize campaigns and maximize market relevance
- Analyze campaign performance and optimize investments for ROI
- Lead market segmentation, customer insight development, and competitive analysis
- Develop and execute go-to-market strategies for new products
- Guide product communications throughout the lifecycle
- Develop compelling value propositions and messaging frameworks
- Oversee creation of sales enablement materials
- Support customer advocacy and customer success initiatives
- Equip distributors and channel partners with content and tools
- Strengthen and evolve the Reality Capture business narrative
- Ensure consistent brand governance and messaging alignment
- Lead strategic communications initiatives including thought leadership
- Align communications and content strategies with growth priorities
- Lead, coach, and develop a high-performing global marketing team
- Foster a culture of collaboration, accountability, and innovation
- Build strong partnerships across sales, product management, and field marketing
- Drive operational excellence through effective planning and resource management
Berufserfahrung
15 Jahre
Ausbildung
Master-Abschluss
Sprachen
Englisch – fließend
Tools & Technologien
Marketing automationAnalyticsAI-enabled marketing toolsMarTech platforms
Benefits
Flexibles Arbeiten
- Flexible annual working hours
Mehr Urlaubstage
- 25-30 days of vacation
Boni & Prämien
- Bonus system
Betriebliche Altersvorsorge
- Extra-mandatory pension fund contributions
Weiterbildungsangebote
- Personal and professional development opportunities
Sonstige Vorteile
- Relocation support
Mitarbeiterrabatte
- Employee discounts
Team Events & Ausflüge
- Company events
Lockere Unternehmenskultur
- International working environment
Von Nejo automatisch aufbereitet
Nejo hat diesen Job automatisch von der Website des Unternehmens Hexagon erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Zur Originalanzeige bei HexagonÜber das Unternehmen
HE
ITHeerbrugg
Hexagon is a leading provider of digital reality solutions, committed to creating sustainable future through innovative technologies.
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