Proton
Head of Product Marketing (B2B)(m/w/x)
Vollzeitnur vor OrtBerufserfahren
Genf, Zürich
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Rebranding a global digital asset firm for institutional and crypto-native audiences. Crypto-native brand building expertise required. Commission upside, annual team retreats.
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Anforderungen
- Crypto-native with market cycle experience and deep, pragmatic understanding of blockchain technology
- Brand builder with inspiring, not operational, focus; sets direction, tone, and creative vision
- Exceptional communicator, able to engage with institutional allocators and crypto-native counterparties
- Confident and assertive with conviction, directness, and constructive challenging style
- Human-centric with ability to connect with people, build followership, and bring teams along
- Detail-oriented with focus on brand consistency, messaging precision, and design quality
- Challenger mindset, daring to think differently and question status quo
- Significant marketing leadership experience at crypto or digital-asset firm
- Deep understanding of crypto market, participants, and culture
- Track record of building or transforming brand in fast-moving, commercially-driven environment
- Strong communication skills and exceptional English fluency, written and spoken
- Based in or closely aligned with CET time zone
- Experience positioning firm through TradFi/crypto convergence narrative
- Exposure to publicly listed or IPO-track companies
- Familiarity with EU regulatory environment (MiCA) and its impact on marketing
- Experience working with or building AI-augmented marketing functions
Aufgaben
- Own and execute the complete rebrand and repositioning of Keyrock
- Define and drive marketing strategy for institutional and crypto-native audiences
- Build a premium, forward-looking brand identity
- Push information into the market to gain attention and credibility
- Partner with the CCO and commercial team to drive commercial impact
- Build and lead a high-impact team augmented by AI tooling
- Shape Keyrock's perception during industry convergence with traditional finance
Berufserfahrung
ca. 4 - 6 Jahre
Ausbildung
Bachelor-AbschlussODER
Master-Abschluss
Sprachen
Englisch – fließend
Tools & Technologien
Blockchain technologyAI-augmented marketing
Benefits
Boni & Prämien
- Commission upside
Team Events & Ausflüge
- Annual Team Retreats
Von Nejo automatisch aufbereitet
Nejo hat diesen Job automatisch von der Website des Unternehmens Keyrock erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
Zur Originalanzeige bei KeyrockÜber das Unternehmen
KE
FinancialServicesGenf
The company is a leading change-maker in the digital asset space, specializing in market making, asset management, and trading services.
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