Dein persönlicher KI-Karriere-Agent
Head of Marketing & Communications(m/w/x)
Defining and leading marketing strategy for a global transformation partner in Switzerland. 8-10+ years B2B strategic leadership experience required. Focus on demand generation and performance marketing with ROI accountability.
Anforderungen
- 8–10+ years B2B marketing experience, including strategic leadership
- Proven track record of measurable business impact
- Strong expertise in demand generation and performance marketing
- Experience managing budgets with ROI accountability
- Strong understanding of CRM, funnel management, sales-marketing alignment
- Experience in matrix and/or multi-country organisations
- Strong commercial and business-outcome orientation
- Ability to prioritise effectively and make strategic trade-offs
- Confident decision-maker with strong stakeholder management skills
- Collaborative mindset with commitment to unified brand approach
- Data-driven, pragmatic, and results-oriented
- Willingness to apply even if not all requirements are met
Aufgaben
- Define and lead Switzerland marketing strategy
- Align strategy with Group priorities and commercial objectives
- Translate business priorities into focused marketing plans
- Identify target industries and customer segments
- Identify growth opportunities
- Embed marketing into go-to-market and commercial planning
- Manage Switzerland marketing budget and investment allocation
- Prioritize marketing investments based on strategic relevance
- Maximize value through clear trade-offs
- Approve, redirect, or stop initiatives based on performance
- Drive balanced marketing approach for long-term and short-term goals
- Contribute to pipeline creation and revenue influence
- Monitor funnel performance and improve conversion
- Strengthen lead quality and follow-up with Sales
- Ensure marketing activities connect to clear offerings
- Maintain transparency of marketing contribution
- Monitor lead quality and conversion rates
- Use CRM insights for optimization and decision-making
- Maintain consistent positioning and messaging
- Align with Group Marketing teams on campaigns
- Contribute to unified brand approach
- Act as strategic partner to Switzerland CEO and Sales Leadership
- Provide data-driven recommendations
- Align local needs with Group strategy
- Navigate stakeholder perspectives for focused decisions
- Transition to performance- and outcome-driven marketing
- Establish clear priorities and accountability
- Foster collaboration across marketing teams
- Contribute to continuous improvement in marketing
Berufserfahrung
- 8 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – verhandlungssicher
Tools & Technologien
- CRM
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Head of Marketing & Communications(m/w/x)
Defining and leading marketing strategy for a global transformation partner in Switzerland. 8-10+ years B2B strategic leadership experience required. Focus on demand generation and performance marketing with ROI accountability.
Anforderungen
- 8–10+ years B2B marketing experience, including strategic leadership
- Proven track record of measurable business impact
- Strong expertise in demand generation and performance marketing
- Experience managing budgets with ROI accountability
- Strong understanding of CRM, funnel management, sales-marketing alignment
- Experience in matrix and/or multi-country organisations
- Strong commercial and business-outcome orientation
- Ability to prioritise effectively and make strategic trade-offs
- Confident decision-maker with strong stakeholder management skills
- Collaborative mindset with commitment to unified brand approach
- Data-driven, pragmatic, and results-oriented
- Willingness to apply even if not all requirements are met
Aufgaben
- Define and lead Switzerland marketing strategy
- Align strategy with Group priorities and commercial objectives
- Translate business priorities into focused marketing plans
- Identify target industries and customer segments
- Identify growth opportunities
- Embed marketing into go-to-market and commercial planning
- Manage Switzerland marketing budget and investment allocation
- Prioritize marketing investments based on strategic relevance
- Maximize value through clear trade-offs
- Approve, redirect, or stop initiatives based on performance
- Drive balanced marketing approach for long-term and short-term goals
- Contribute to pipeline creation and revenue influence
- Monitor funnel performance and improve conversion
- Strengthen lead quality and follow-up with Sales
- Ensure marketing activities connect to clear offerings
- Maintain transparency of marketing contribution
- Monitor lead quality and conversion rates
- Use CRM insights for optimization and decision-making
- Maintain consistent positioning and messaging
- Align with Group Marketing teams on campaigns
- Contribute to unified brand approach
- Act as strategic partner to Switzerland CEO and Sales Leadership
- Provide data-driven recommendations
- Align local needs with Group strategy
- Navigate stakeholder perspectives for focused decisions
- Transition to performance- and outcome-driven marketing
- Establish clear priorities and accountability
- Foster collaboration across marketing teams
- Contribute to continuous improvement in marketing
Berufserfahrung
- 8 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – verhandlungssicher
Tools & Technologien
- CRM
Gefällt dir diese Stelle?
BetaDein Career Agent findet täglich ähnliche Jobs für dich.
Über das Unternehmen
1002 Zühlke Engineering AG
Branche
Engineering
Beschreibung
Zühlke is a global transformation partner with engineering and innovation in its DNA, helping clients build future-ready businesses.
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