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101002 Zühlke Engineering AG

Head of Marketing & Communications(m/w/x)

Schlieren
VollzeitVor OrtManagement

Defining and leading marketing strategy for a global transformation partner in Switzerland. 8-10+ years B2B strategic leadership experience required. Focus on demand generation and performance marketing with ROI accountability.

Anforderungen

  • 8–10+ years B2B marketing experience, including strategic leadership
  • Proven track record of measurable business impact
  • Strong expertise in demand generation and performance marketing
  • Experience managing budgets with ROI accountability
  • Strong understanding of CRM, funnel management, sales-marketing alignment
  • Experience in matrix and/or multi-country organisations
  • Strong commercial and business-outcome orientation
  • Ability to prioritise effectively and make strategic trade-offs
  • Confident decision-maker with strong stakeholder management skills
  • Collaborative mindset with commitment to unified brand approach
  • Data-driven, pragmatic, and results-oriented
  • Willingness to apply even if not all requirements are met

Aufgaben

  • Define and lead Switzerland marketing strategy
  • Align strategy with Group priorities and commercial objectives
  • Translate business priorities into focused marketing plans
  • Identify target industries and customer segments
  • Identify growth opportunities
  • Embed marketing into go-to-market and commercial planning
  • Manage Switzerland marketing budget and investment allocation
  • Prioritize marketing investments based on strategic relevance
  • Maximize value through clear trade-offs
  • Approve, redirect, or stop initiatives based on performance
  • Drive balanced marketing approach for long-term and short-term goals
  • Contribute to pipeline creation and revenue influence
  • Monitor funnel performance and improve conversion
  • Strengthen lead quality and follow-up with Sales
  • Ensure marketing activities connect to clear offerings
  • Maintain transparency of marketing contribution
  • Monitor lead quality and conversion rates
  • Use CRM insights for optimization and decision-making
  • Maintain consistent positioning and messaging
  • Align with Group Marketing teams on campaigns
  • Contribute to unified brand approach
  • Act as strategic partner to Switzerland CEO and Sales Leadership
  • Provide data-driven recommendations
  • Align local needs with Group strategy
  • Navigate stakeholder perspectives for focused decisions
  • Transition to performance- and outcome-driven marketing
  • Establish clear priorities and accountability
  • Foster collaboration across marketing teams
  • Contribute to continuous improvement in marketing

Berufserfahrung

  • 8 Jahre

Ausbildung

  • Bachelor-AbschlussODER
  • Master-Abschluss

Sprachen

  • Englischverhandlungssicher

Tools & Technologien

  • CRM
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens 1002 Zühlke Engineering AG erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.

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