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Head of Global Customer Activation(m/w/x)
Leading global newsletter and Direct Marketing strategy for crystal-based products. 5+ years in international direct marketing, deep CRM automation knowledge with MS Dynamics 365 a strong plus. Swarovski product discounts, subsidized public transportation, free parking.
Anforderungen
- Bachelor’s or Master’s degree in Business Admin/Marketing/Communications or equivalent
- 5+ years experience in similar international role
- Deep knowledge CRM Marketing Automation tools; Microsoft Dynamics 365 Marketing a strong plus
- Knowledge of global editorial calendar planning, segmentation, smart-targeting, personalization strategies
- Excellent understanding of analysis and data-driven decision-making
- Exceptional leadership, stakeholder management, cross-functional collaboration skills
- Strong project management abilities, complex multi-stakeholder initiative experience
- Fluency in English
Aufgaben
- Define and lead global newsletter and Direct Marketing strategy
- Align strategy with central marketing calendar
- Align strategy with commercial priorities
- Align strategy with strategic CRM objectives
- Oversee global Direct Marketing campaign development and deployment
- Own global content and editorial calendar
- Own channel segmentation strategy
- Own smart-targeting personalization strategy
- Drive campaign and revenue forecasting
- Leverage data to improve channel effectiveness
- Guide strategic decisions with insights
- Partner with internal teams and local markets
- Integrate newsletters into Brand and Commercial strategies
- Lead market alignment with key markets
- Integrate local campaigns into newsletter channel
- Align major brand moments within newsletter channel
- Lead strategic initiatives for CRM Customer Activation
- Deploy and scale test use cases
- Drive AI usage within CRM processes
- Manage CRM Activation Team budget
- Create purchase orders
- Forecast budget
- Track monthly invoices
- Manage CRM communication
- Manage CRM documentation
- Manage CRM training
Berufserfahrung
Ausbildung
Sprachen
Tools & Technologien
Benefits
Mitarbeiterrabatte
- •Swarovski product discounts
Sicherer Arbeitsplatz
- •Full accident insurance coverage
Betriebliche Altersvorsorge
- •Attractive pension fund conditions
Öffi Tickets
- •Subsidized public transportation
Parkplatz & Pendelvorteile
- •Free parking
Gratis oder Vergünstigte Mahlzeiten
- •Employee canteen with buffet
- SwarovskiVollzeitmit HomeofficeJuniorZürich
- Swarovski
Head of Markets and B2B Controlling(m/w/x)
Vollzeitmit HomeofficeManagementZürich - Swarovski
Head of Corporate Talent, Learning & Culture(m/w/x)
Vollzeitmit HomeofficeSeniorZürich - Swarovski
Global CRM Insight Junior Manager(m/w/x)
Vollzeitmit HomeofficeJuniorZürich - Swarovski
Coordinator Product Marketing Jewelry(m/w/x)
Vollzeitmit HomeofficeJuniorZürich
Head of Global Customer Activation(m/w/x)
Leading global newsletter and Direct Marketing strategy for crystal-based products. 5+ years in international direct marketing, deep CRM automation knowledge with MS Dynamics 365 a strong plus. Swarovski product discounts, subsidized public transportation, free parking.
Anforderungen
- Bachelor’s or Master’s degree in Business Admin/Marketing/Communications or equivalent
- 5+ years experience in similar international role
- Deep knowledge CRM Marketing Automation tools; Microsoft Dynamics 365 Marketing a strong plus
- Knowledge of global editorial calendar planning, segmentation, smart-targeting, personalization strategies
- Excellent understanding of analysis and data-driven decision-making
- Exceptional leadership, stakeholder management, cross-functional collaboration skills
- Strong project management abilities, complex multi-stakeholder initiative experience
- Fluency in English
Aufgaben
- Define and lead global newsletter and Direct Marketing strategy
- Align strategy with central marketing calendar
- Align strategy with commercial priorities
- Align strategy with strategic CRM objectives
- Oversee global Direct Marketing campaign development and deployment
- Own global content and editorial calendar
- Own channel segmentation strategy
- Own smart-targeting personalization strategy
- Drive campaign and revenue forecasting
- Leverage data to improve channel effectiveness
- Guide strategic decisions with insights
- Partner with internal teams and local markets
- Integrate newsletters into Brand and Commercial strategies
- Lead market alignment with key markets
- Integrate local campaigns into newsletter channel
- Align major brand moments within newsletter channel
- Lead strategic initiatives for CRM Customer Activation
- Deploy and scale test use cases
- Drive AI usage within CRM processes
- Manage CRM Activation Team budget
- Create purchase orders
- Forecast budget
- Track monthly invoices
- Manage CRM communication
- Manage CRM documentation
- Manage CRM training
Berufserfahrung
Ausbildung
Sprachen
Tools & Technologien
Benefits
Mitarbeiterrabatte
- •Swarovski product discounts
Sicherer Arbeitsplatz
- •Full accident insurance coverage
Betriebliche Altersvorsorge
- •Attractive pension fund conditions
Öffi Tickets
- •Subsidized public transportation
Parkplatz & Pendelvorteile
- •Free parking
Gratis oder Vergünstigte Mahlzeiten
- •Employee canteen with buffet
Über das Unternehmen
Swarovski
Branche
Manufacturing
Beschreibung
Das Unternehmen entwirft, produziert und verkauft kristall-basierte Produkte in einzigartiger Qualität und Handwerkskunst.
- Swarovski
Junior Customer Activation Manager(m/w/x)
Vollzeitmit HomeofficeJuniorZürich - Swarovski
Head of Markets and B2B Controlling(m/w/x)
Vollzeitmit HomeofficeManagementZürich - Swarovski
Head of Corporate Talent, Learning & Culture(m/w/x)
Vollzeitmit HomeofficeSeniorZürich - Swarovski
Global CRM Insight Junior Manager(m/w/x)
Vollzeitmit HomeofficeJuniorZürich - Swarovski
Coordinator Product Marketing Jewelry(m/w/x)
Vollzeitmit HomeofficeJuniorZürich