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Head of Commercial Technology and Innovation(m/w/x)
Defining global commercial technology strategy for customer engagement platforms at a global vaccine leader. 10+ years in commercial technology, enterprise strategy, and hands-on MarTech platforms knowledge required. Global vision and roadmap ownership for customer engagement tech.
Anforderungen
- Bachelor’s degree in Marketing, Digital Business, IT, Information Systems, or related field
- 10+ years of experience in commercial technology, customer engagement platforms, or MarTech
- Proven experience defining and executing enterprise level commercial technology strategies
- Strong hands-on knowledge of customer engagement platforms, marketing automation, CDPs, analytics, consent management, CMS, tagging, and social/paid media tools
- Solid understanding of data privacy and compliance frameworks (e.g., GDPR)
- Experience leading cross-functional initiatives in global, matrixed organizations
- Fluency in English; additional languages are a plus
- Driven by innovation with commitment to governance, compliance, and operational excellence
- Strong communication and leadership capabilities
Aufgaben
- Define and lead the global commercial technology strategy
- Own the global vision and roadmap for customer engagement and marketing technologies
- Collaborate with global, regional, and local stakeholders
- Lead the global commercial technology team for customer engagement platforms
- Manage the commercial and customer engagement technology landscape
- Evolve the enterprise commercial technology strategy and roadmap
- Drive digital innovation and emerging technology adoption
- Identify, pilot, and scale emerging digital capabilities
- Ensure seamless, compliant, and insight-driven omnichannel engagement
- Design and improve the operating model for commercial technology
- Establish governance structures, SOPs, and global delivery models
- Enable compliant and scalable omnichannel customer engagement
- Act as a strategic connector across the organization
- Identify capability gaps and drive platform adoption
- Build and lead high-performing teams and enablement frameworks
Berufserfahrung
- 10 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – verhandlungssicher
Tools & Technologien
- customer engagement platforms
- marketing automation
- CDPs
- analytics
- consent management
- CMS
- tagging
- social/paid media tools
Benefits
Weiterbildungsangebote
- Personal and professional development opportunities
Lockere Unternehmenskultur
- Dynamic, inclusive, and collaborative environment
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Head of Commercial Technology and Innovation(m/w/x)
Defining global commercial technology strategy for customer engagement platforms at a global vaccine leader. 10+ years in commercial technology, enterprise strategy, and hands-on MarTech platforms knowledge required. Global vision and roadmap ownership for customer engagement tech.
Anforderungen
- Bachelor’s degree in Marketing, Digital Business, IT, Information Systems, or related field
- 10+ years of experience in commercial technology, customer engagement platforms, or MarTech
- Proven experience defining and executing enterprise level commercial technology strategies
- Strong hands-on knowledge of customer engagement platforms, marketing automation, CDPs, analytics, consent management, CMS, tagging, and social/paid media tools
- Solid understanding of data privacy and compliance frameworks (e.g., GDPR)
- Experience leading cross-functional initiatives in global, matrixed organizations
- Fluency in English; additional languages are a plus
- Driven by innovation with commitment to governance, compliance, and operational excellence
- Strong communication and leadership capabilities
Aufgaben
- Define and lead the global commercial technology strategy
- Own the global vision and roadmap for customer engagement and marketing technologies
- Collaborate with global, regional, and local stakeholders
- Lead the global commercial technology team for customer engagement platforms
- Manage the commercial and customer engagement technology landscape
- Evolve the enterprise commercial technology strategy and roadmap
- Drive digital innovation and emerging technology adoption
- Identify, pilot, and scale emerging digital capabilities
- Ensure seamless, compliant, and insight-driven omnichannel engagement
- Design and improve the operating model for commercial technology
- Establish governance structures, SOPs, and global delivery models
- Enable compliant and scalable omnichannel customer engagement
- Act as a strategic connector across the organization
- Identify capability gaps and drive platform adoption
- Build and lead high-performing teams and enablement frameworks
Berufserfahrung
- 10 Jahre
Ausbildung
- Bachelor-AbschlussODER
- Master-Abschluss
Sprachen
- Englisch – verhandlungssicher
Tools & Technologien
- customer engagement platforms
- marketing automation
- CDPs
- analytics
- consent management
- CMS
- tagging
- social/paid media tools
Benefits
Weiterbildungsangebote
- Personal and professional development opportunities
Lockere Unternehmenskultur
- Dynamic, inclusive, and collaborative environment
Über das Unternehmen
Bavarian Nordic GmbH
Branche
Pharmaceuticals
Beschreibung
The company is a global leader in developing life-saving vaccines with over 30 years of experience.
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