Beschreibung

As the Global Director of Media, you will shape and execute a dynamic media strategy that spans online and offline channels, driving brand engagement and measurable results through innovative campaigns and data-driven insights.

Anforderungen

• •Bachelor’s degree in Marketing, Communications, Business Administration, or related field; master's degree advantageous
• •At least 10 years of progressive experience in global media strategy and planning
• •Proven track record of developing and executing successful global media campaigns
• •Deep understanding of the global media landscape
• •Strong expertise in marketing technology and analytics
• •Exceptional leadership and team management skills
• •Excellent communication, presentation, and interpersonal skills
• •Strong negotiation and vendor management skills
• •Strategic thinking skills and problem-solving ability
• •Ability to thrive in a fast-paced, dynamic, and global environment
• •Fluency in English; proficiency in additional languages highly desired

Aufgaben

• •Develop and implement a comprehensive global media strategy
• •Oversee planning, execution, and optimization of paid media campaigns
• •Manage relationships with global media agencies and vendors
• •Collaborate with regional marketing teams for local market adaptation
• •Monitor competitor advertising activities and analyze market trends
• •Lead the development and execution of the global organic social media strategy
• •Oversee creation of compelling social media content
• •Manage the global influencer marketing program
• •Establish and monitor key social media metrics
• •Ensure brand consistency across all global social media activities
• •Define and implement the global marketing technology strategy
• •Establish a framework for media analytics and reporting
• •Utilize data analytics for insights into consumer behavior
• •Oversee implementation of marketing automation tools
• •Collaborate with IT and data science teams for data integration

Benefits