Digital Marketing Manager(m/w/x)

Beschreibung

You will drive online growth by managing digital marketing and e-commerce strategies across Europe and the Middle East, with a specialized focus on optimizing the company's Amazon presence.

Anforderungen

• •Degree in Marketing, Business, or Communications
• •Experience in digital marketing and e-commerce
• •Experience managing budgets and digital strategies
• •Hands-on experience with Amazon performance dynamics
• •Experience with Amazon Ads
• •Understanding of digital marketing and merchandising
• •Familiarity with Amazon marketplace fundamentals
• •Ability to translate data into insights
• •Stakeholder management and communication skills
• •Strong working knowledge of Excel
• •Basic familiarity with Adobe Creative tools

Aufgaben

• •Define and implement digital marketing strategies
• •Manage the annual EU and ME budget
• •Translate commercial plans into marketplace priorities
• •Shape strategies based on advertising performance
• •Manage relationships with Amazon advertising stakeholders
• •Align media investment with retail performance
• •Collaborate with brand and regional teams
• •Report performance insights to management
• •Oversee campaigns across retail platforms
• •Coordinate digital content and marketplace activations
• •Integrate paid and organic visibility initiatives
• •Manage product listings and brand presentation
• •Optimize category placement and conversion paths
• •Apply Amazon ecosystem expertise to execution
• •Monitor brand and retail KPIs
• •Analyze traffic and sales trends
• •Refine strategies using marketplace insights
• •Track digital marketing and retail trends
• •Identify customer experience enhancement opportunities
• •Evolve approaches based on market dynamics

Tools & Technologien