Marketing Manager(m/w/x)

Beschreibung

As a Marketing Manager, you will drive the marketing strategy for the HUGO BOSS brand by creating impactful marketing materials and collaborating with regional teams and licensors to ensure cohesive and effective campaigns across all channels.

Anforderungen

• •Master or Bachelor’s Degree in Marketing or Communication
• •At least 7 years of experience in a similar position
• •Fluency in English and German
• •Proficiency in MS Office, especially PowerPoint
• •Proficiency in Adobe Suite, especially Photoshop
• •Proficiency in SAP
• •Agility and flexibility
• •Excellent communication and presentation skills
• •Dynamic and proactive attitude
• •Ability to multitask
• •Pragmatism and detail orientation
• •Strong organizational skills

Aufgaben

• •Develop and implement marketing strategies
• •Create and manage marketing assets for in-store and digital communication
• •Oversee production of visual communication tools, including photos and advertising visuals
• •Develop guidelines and measurement tools for marketing execution
• •Collaborate with the licensor to leverage marketing opportunities
• •Support development and execution of go-to-market strategies and integrated campaigns
• •Contribute to planning and coordination of media activities for visibility and ROI
• •Identify social media opportunities across licensor and retailer networks
• •Liaise with regional marketing teams to address market needs and challenges
• •Oversee creation and management of retail marketing assets and displays
• •Develop and update visual merchandising guidelines for various executions
• •Create and maintain training materials for the online marketing platform
• •Manage communication and documentation for events
• •Serve as primary contact for regions and licensor on marketing topics
• •Handle administrative tasks such as purchase orders

Tools & Technologien