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Brand & Customer Manager Oncology(m/w/x)
Marketing strategy and budget management for oncology therapeutics at global pharmaceutical manufacturer. Proficiency in English and German required, French or Italian skills a plus. Cross-functional collaboration in patient analytics, 30 days vacation.
Anforderungen
- Degree in Pharmaceutical Sciences, Health, or Management
- Proficiency in English and German
- French and/or Italian skills advantageous
- Experience in brand management or marketing
- Strong analytical and insight creation skills
- Strategic thought and operational planning ability
- Self-motivation, organization, and detail orientation
- Growth mindset and test-and-learn approach
- Excellent communication and stakeholder engagement skills
- Ability to synthesize complex data
- Experience in customer engagement planning
- Competency in forecasting models and research
Aufgaben
- Define and implement oncology marketing strategies
- Analyze local market trends
- Identify commercial opportunities
- Allocate resources and manage budgets
- Develop strategies for major accounts
- Track and adjust activities to deliver performance
- Incorporate the customer buying process into marketing plans
- Determine segmentation strategies based on customer insights
- Provide forecasting and track local initiatives
- Oversee utilization of local promotion budgets
- Identify and address customer channel preferences
- Develop innovative programs and services
- Leverage digital tools for customer interaction
- Optimize channel mix for maximum efficiency
- Personalize global and regional marketing materials
- Lead the cross-functional brand team
- Align local activities with regional strategy
- Enhance relationships with alliance partners and stakeholders
- Lead alliance brand strategic planning
- Coordinate and execute alliance commercial activities
- Track alliance key performance metrics
- Foster cross-functional collaboration to optimize alliance business
- Align with Medical Affairs on local initiatives
- Provide customer insights for field-based activities
- Share and implement best practices across the unit
- Collaborate with sales to collect field insights
- Lead pan-tumor marketing projects independently
- Support the agile multi-indication marketing team
Ausbildung
Sprachen
Tools & Technologien
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Brand & Customer Manager Oncology(m/w/x)
Marketing strategy and budget management for oncology therapeutics at global pharmaceutical manufacturer. Proficiency in English and German required, French or Italian skills a plus. Cross-functional collaboration in patient analytics, 30 days vacation.
Anforderungen
- Degree in Pharmaceutical Sciences, Health, or Management
- Proficiency in English and German
- French and/or Italian skills advantageous
- Experience in brand management or marketing
- Strong analytical and insight creation skills
- Strategic thought and operational planning ability
- Self-motivation, organization, and detail orientation
- Growth mindset and test-and-learn approach
- Excellent communication and stakeholder engagement skills
- Ability to synthesize complex data
- Experience in customer engagement planning
- Competency in forecasting models and research
Aufgaben
- Define and implement oncology marketing strategies
- Analyze local market trends
- Identify commercial opportunities
- Allocate resources and manage budgets
- Develop strategies for major accounts
- Track and adjust activities to deliver performance
- Incorporate the customer buying process into marketing plans
- Determine segmentation strategies based on customer insights
- Provide forecasting and track local initiatives
- Oversee utilization of local promotion budgets
- Identify and address customer channel preferences
- Develop innovative programs and services
- Leverage digital tools for customer interaction
- Optimize channel mix for maximum efficiency
- Personalize global and regional marketing materials
- Lead the cross-functional brand team
- Align local activities with regional strategy
- Enhance relationships with alliance partners and stakeholders
- Lead alliance brand strategic planning
- Coordinate and execute alliance commercial activities
- Track alliance key performance metrics
- Foster cross-functional collaboration to optimize alliance business
- Align with Medical Affairs on local initiatives
- Provide customer insights for field-based activities
- Share and implement best practices across the unit
- Collaborate with sales to collect field insights
- Lead pan-tumor marketing projects independently
- Support the agile multi-indication marketing team
Ausbildung
Sprachen
Tools & Technologien
Über das Unternehmen
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA
Branche
Pharmaceuticals
Beschreibung
The company's Marketing team is passionate about bringing medicines and vaccines to customers worldwide, using digital listening and patient analytics to understand and meet customer needs.
- Novartis Pharma Schweiz AG
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