Social Media & Content Coordinator(m/w/x)

# Social Media & Content Coordinator **EMEA > CHE > Stabio > VF Campus VF2** | **Full time** **Dickies EMEA** is looking for a strategic **Social Media & Content Coordinator** to join our Team based in Stabio, Switzerland. **Let’s Talk about the Role** In this role you will support the team in shaping our digital storytelling, ensuring all content not only aligns with our brand strategy and guidelines but also fuels engagement across social media, and digital marketing channels, strengthens brand equity, and boosts conversions across eCommerce. You will work closely with external content production partners and our social media agency to bring the brand’s vision and strategy to life, crafting compelling narratives that resonate with our audience across digital channels. **How You Will Make a Difference** * Managing the full Product Data Cycle from Brief to consolidation and upload on the relevant platform * Follow the Product Photography Cycle in terms of briefing the seasonal needs for all 3 channels to the Marketing department, set-up Guidelines in order to ensure high quality results that meet the channel’s requirement as well as consistency throughout the seasons, and upload on the relevant platform * New Titan’s Customer Onboarding * Planning the Content Calendar for DTC and collaborate closely with marketing, marketing operations and planning to ensure timely launch of seasonal key stories, collabs and commercial pushes * Briefing Content Production for DTC * Training Store Staff * Updating Retail Merchandising on store guidelines * Managing the overall Promotions: discounting, checking competitors behaviour and reporting on categories and stories performances **Skills for Success** * At least 2 years of relevant professional experience with awareness of current and future trends, knowledge of brands appropriate to target market and understanding movement * Fluent in English. Other languages will be a plus * Strong knowledge of Microsoft Office products, above all Excel * Strong business and financial analysis skills as well as retail math knowledge, including elements of mark up, margin, open to buy, GMROI * Execute the merchandising strategies for in store and online * Strong trend analysis and problem-solving skills * Commercial awareness, Planning and Organizing, Networking, Influencing, and Negotiation skills * Collaborative, contributing to team success, Communication * Driving for results, open to change, works well under pressure, keen attention to detail * A University Bachelor or Master’s degree Retail, Merchandising or other related field and/or related experience preferred **What’s in it For You** We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. * A supportive feedback-based culture where respect and integrity guide us in what we do * An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together * Be part of an iconic lifestyle brand in a multi brand, multi countries organization * On site gym offering health and well-being initiatives * A discount card with 50% on all VF brands * Break out areas offering complimentary hot drinks **Free to Be, Inclusion & Diversity** As an equal opportunity employer, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day. R-20250606-0012