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Senior Manager, Performance Marketing(m/w/x)

The North Face EMEA
Stabio

You lead performance marketing initiatives, focusing on strategy design, KPI tracking, and collaborating with various teams to enhance customer engagement and drive measurable growth.

Anforderungen

  • •7+ years leading performance marketing
  • •Proven success across SEO, PPC, Paid Social
  • •Mastery of GA4, Google Ads, Meta Business Manager
  • •Fluency in growth metrics and advanced measurement
  • •Exceptional stakeholder management and presentation skills
  • •Full professional English, another European language is a plus
  • •Proactive, organised, and comfortable balancing strategic vision
  • •Demonstrated ability to lead agencies and inspire teams

Deine Aufgaben

  • •Design and implement performance marketing strategies.
  • •Define and track key performance indicators.
  • •Manage relationships with agencies and platforms.
  • •Transform audience data into targeted tactics.
  • •Collaborate on integrated media planning.
  • •Oversee CRM and CDP programs for retention.
  • •Promote a test-and-learn culture through A/B testing.
  • •Work with teams to create engaging digital assets.
  • •Manage and optimize the digital media budget.
  • •Build automated dashboards for real-time insights.
  • •Stay updated on ad-tech and privacy trends.

Deine Vorteile

Iconic lifestyle brands
Multi-brand career advancement
International working culture
On-site gym and wellness initiatives
50% discount on VF brands
Subsidized canteen with complimentary drinks

Original Beschreibung

# Senior Manager, Performance Marketing - THE NORTH FACE **EMEA > CHE > Stabio > VF Campus VF1** | **Full time** **The North Face EMEA** is looking for an exceptional **Senior Manager, Performance Marketing** to join our DTC team in Stabio, Switzerland. **Let's talk about the role!** You, as **Senior Manager, Performance Marketing**, will drive digital marketing strategy and execution for The North Face in EMEA. This role is pivotal in driving The North Face’s digital growth and ensuring that TNF DTC achieves its growth objectives. **How You Will Make a Difference** • Design and deliver the performance-marketing strategy across CRM, SEO, Paid Search, Shopping and Paid Social, aligned to business and brand objectives. • Define and track KPIs (ROAS, CAC, LTV, incrementality) and present clear, actionable insights to senior stakeholders. • Lead agency and platform relationships (Google, Meta, TikTok, YouTube, affiliates) to maximise efficiency and accelerate innovation. • Convert consumer and audience segmentation data from Brand & VF Central into channel-level tactics and personalised journeys. • Partner with Brand Comms to ensure campaign consistency from awareness to conversion; co-author the integrated media plan. • Own CRM & CDP programmes to boost retention and loyalty-member growth, working hand-in-hand with the Loyalty team. • Champion a test-and-learn culture—run A/B and multivariate tests on creative, copy, landing pages and bidding strategies; validate impact with incrementality tools and MMM. • Collaborate with Merchandising and Content to craft thumb-stopping assets tailored to each paid channel, informed by performance insights. • Plan, manage and optimise the digital-media budget with Finance, ensuring every € drives measurable growth. • Build and automate dashboards that surface real-time results and empower rapid decision-making. • Stay ahead of ad-tech, privacy and platform shifts, sharing emerging best practices as the team’s resident expert. **Skills for Success** You pair deep performance-marketing expertise with commercial acumen and collaborative drive. Ideally, you will bring: • 7+ years leading performance marketing for a brand-led, multi-market business. • Proven success across SEO, PPC, Paid Social, Affiliates, CRM and CDP. • Mastery of GA4, Google Ads, Meta Business Manager, Google Search Console—plus strong Excel/PowerPoint skills. • Fluency in growth metrics (ROAS, CPC, CAC) and advanced measurement (MMM, incrementality testing). • Exceptional stakeholder management and presentation skills; able to influence at all levels. • Full professional English (another European language is a plus). • Proactive, organised, and comfortable balancing strategic vision with hands-on execution. • Demonstrated ability to lead agencies, inspire cross-functional teams and hit ambitious targets **What's in it for you?** * Be part of iconic lifestyle brands * Join a multi brand and multi countries organization to drive you career forward * International and challenging working culture * On site gym offering health and well-being initiatives * Discount 50% on all VF brands * Subsidized canteen as well as break out areas offering complimentary hot drinks **Free to Be, Inclusion & Diversity** As an equal opportunity employer, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day. R-20250714-0020
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