You lead business planning and sales strategies to drive revenue growth while collaborating with global teams. Your role includes engaging with clients and overseeing marketing efforts to enhance business development.
Anforderungen
- •Location in Geneva, Switzerland
- •5+ years experience in luxury hotel sales
- •Ability to lead sales and marketing team
- •Strong understanding of STR and financial P&L
- •Fluency in English and French required
- •Bachelor's degree required
Deine Aufgaben
- •Lead the annual business planning process.
- •Communicate strategies with hotel ownership group.
- •Drive top line revenues in all sales segments.
- •Develop and deploy trade and B2B marketing strategies.
- •Provide oversight to sales managers for target achievement.
- •Analyze market trends and generate demand.
- •Create action plans for key accounts to drive growth.
- •Collaborate with Global Sales teams in the US and EMEA.
- •Meet clients for site inspections and service presentations.
- •Achieve sales goals through customer relationship management.
- •Optimize brand opportunities with Auberge Resorts Global Sales team.
- •Plan and execute B2B marketing to support sales activities.
Original Beschreibung
## Job Description
The Director of Sales \& Marketing role is the commercial leadership position and a senior leader within the Executive Committee of the hotel. This role is responsible for direct oversight of driving topline revenue performance for the business and for developing and being able to clearly articulate the strategic business plans and revenue generating programs for the hotel to maximise returns and establish The Woodward as a leading hotel in the market. room revenue. This role will be responsible for delivering sales goals for all segments ( Entertainment \& Leisure, Business \& Corporate, Group \& Events) by building and deploying a high\-calibre sales team with an effective sales strategy for key source markets.
This leadership role oversees all B2B marketing efforts to drive property brand strategies and consumer marketing efforts. The ideal candidate will have a strong entrepreneurial spirit, is innovative, results\-driven with a desire to exceed customer expectations. This role requires exceptional business acumen with attention to detail. The candidate must have experience with revenue generation with differentiating strategies and a strong knowledge of global source markets for luxury European hotels. We are looking for a driven leader who is a great team builder and is also excited by the opportunity to build the reputation of The Woodward and of Auberge Resorts Collection as one of the top hotels and brands in Europe.
* Lead the annual business planning process for the hotel working with the Director of Revenue Management and Director of Finance.
* Be the key point of contact to communicate commercial and revenue generating strategies and action plans with the hotel ownership group.
* Responsible for driving top line revenues in all sales segments \- leisure, group and catering
* Responsible for development and deployment for all trade and B2B marketing strategies.
* Provide strategic oversight of sales managers to ensure targets are being achieved
* Understand market trends, create demand generation, find ways to shift market share and work closely with revenue management
* Develop and manage key strategies for all disciplines and create action plans for key accounts for business growth and development
* Work in close collaboration with the Global Sales teams in the US and EMEA.
* Be available to meet clients, both corporate and social, any day of the week, by scheduling site inspections and meeting with walk\-in prospective clients to show and describe rooms and services.
* Meet or exceed quarterly and annual sales goals by ensuring repeat business through positive customer relationship management and prospecting for new business.
* Work closely with Auberge Resorts Global Sales team worldwide to optimise activation of brand opportunities.
* Guide the team and take full responsibility to plan and execute on all aspects of B2B marketing in support of sales activities
## Qualifications
* Based in Geneva, Switzerland
* 5\+ years experience as a Director of Sales and Marketing within a luxury hotel environment
* Ability to lead a team of sales and marketing professionals
* Strong understanding of Smith Travel Report (STR), Financial P\&L, mix of sales, forecasting, group pace, group and catering contracts, addendums, and food/beverage spend for group
* Fluency in English \& French is required, additional languages helpful
* Bachelor's degree required