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Creative Director, Copy(m/w/x)
Shaping campaign narratives and defining messaging strategies for fashion outlet sales. Full-funnel content strategy and AI tool adoption experience required. 40% off fashion and beauty products, employee shares program.
Requirements
- 5+ years experience as strategic Creative Director, Copy, or equivalent senior editorial/copy leadership
- Deep understanding of full-funnel content strategy
- Exceptional stakeholder management and communication
- Forward-thinking and tech-savvy with AI integration passion
- Strong experience managing external agencies for localisation
- Solution-oriented and collaborative mindset
- Fluency in English
Tasks
- Partner with Art Directors to shape campaign narratives
- Define high-level messaging strategies with leadership
- Lead performance copy strategy, testing and iterating seasonally
- Ensure brand voice consistency across marketing and UX
- Champion AI tool adoption in creative workflow
- Define global campaign naming strategy
- Oversee marketing copy localisation with external agencies
- Communicate creative value internally and externally
- Direct and mediate stakeholder expectations on projects
Work Experience
- 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Native
Tools & Technologies
- AI tools
Benefits
Generous Parental Leave
- Parental Leave Cover
Competitive Pay
- Employee shares program
Corporate Discounts
- 40% off fashion and beauty products
- 30% off Lounge by Zalando
- Discounts from external partners
Purpose-Driven Work
- 2 paid volunteering days
Flexible Working
- Hybrid working model
- Up to 60% remote per week
Workation & Sabbatical
- Work from abroad up to 30 days
More Vacation Days
- 27 days of vacation
Other Benefits
- Relocation assistance
Family Support
- Family services
Healthcare & Fitness
- Health and wellbeing options
Mental Health Support
- Mental health support
Learning & Development
- Training platform
Mentorship & Coaching
- Biannual peer-to-peer review
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Creative Director, Copy(m/w/x)
Shaping campaign narratives and defining messaging strategies for fashion outlet sales. Full-funnel content strategy and AI tool adoption experience required. 40% off fashion and beauty products, employee shares program.
Requirements
- 5+ years experience as strategic Creative Director, Copy, or equivalent senior editorial/copy leadership
- Deep understanding of full-funnel content strategy
- Exceptional stakeholder management and communication
- Forward-thinking and tech-savvy with AI integration passion
- Strong experience managing external agencies for localisation
- Solution-oriented and collaborative mindset
- Fluency in English
Tasks
- Partner with Art Directors to shape campaign narratives
- Define high-level messaging strategies with leadership
- Lead performance copy strategy, testing and iterating seasonally
- Ensure brand voice consistency across marketing and UX
- Champion AI tool adoption in creative workflow
- Define global campaign naming strategy
- Oversee marketing copy localisation with external agencies
- Communicate creative value internally and externally
- Direct and mediate stakeholder expectations on projects
Work Experience
- 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Native
Tools & Technologies
- AI tools
Benefits
Generous Parental Leave
- Parental Leave Cover
Competitive Pay
- Employee shares program
Corporate Discounts
- 40% off fashion and beauty products
- 30% off Lounge by Zalando
- Discounts from external partners
Purpose-Driven Work
- 2 paid volunteering days
Flexible Working
- Hybrid working model
- Up to 60% remote per week
Workation & Sabbatical
- Work from abroad up to 30 days
More Vacation Days
- 27 days of vacation
Other Benefits
- Relocation assistance
Family Support
- Family services
Healthcare & Fitness
- Health and wellbeing options
Mental Health Support
- Mental health support
Learning & Development
- Training platform
Mentorship & Coaching
- Biannual peer-to-peer review
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
Zalando
Industry
Retail
Description
The company is an exclusive online shopping club for fashion and lifestyle products across Europe, offering daily sales campaigns.
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