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Team Lead Creative Copywriting(m/w/x)
Setting creative direction for advertising concepts across multiple digital automotive platform brands. 7+ years in copywriting/strategy and 2+ years leading creative teams required. Dedicated education budget, special offers on cars.
Requirements
- 7+ years' experience in copywriting, strategy, or storytelling
- 2+ years leading or mentoring creative teams
- Ability to develop high-impact advertising concepts
- Skill in translating brand strategy into frameworks
- Expertise in digital and traditional copywriting
- Experience with AI-powered copy tools
- Strong communication and stakeholder management abilities
- Fluent English and German or other languages
Tasks
- Develop and implement creative advertising concepts
- Set creative direction for all channels
- Translate brand strategy into actionable copy frameworks
- Create messaging playbooks and tone-of-voice guidelines
- Oversee copywriting for digital and physical touchpoints
- Roll out custom AI copy tools to scale impact
- Collaborate with cross-functional teams to optimize messaging
- Mentor and develop a team of copywriters
- Uphold high standards for quality and consistency
Work Experience
- 7 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
- German – Basic
Tools & Technologies
- AI-powered copy tools
- CRM
- Social media
- Apps
- Websites
Benefits
Additional Allowances
- Dedicated education budget
Informal Culture
- International and diverse environment
Corporate Discounts
- Corporate brand discounts
Other Benefits
- Special offers on cars
Flexible Working
- Working from home options
- Flexible working hours
More Vacation Days
- 30 days of vacation
Mental Health Support
- Free access to Headspace
Startup Environment
- Collaborative and ambitious environment
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Team Lead Creative Copywriting(m/w/x)
Setting creative direction for advertising concepts across multiple digital automotive platform brands. 7+ years in copywriting/strategy and 2+ years leading creative teams required. Dedicated education budget, special offers on cars.
Requirements
- 7+ years' experience in copywriting, strategy, or storytelling
- 2+ years leading or mentoring creative teams
- Ability to develop high-impact advertising concepts
- Skill in translating brand strategy into frameworks
- Expertise in digital and traditional copywriting
- Experience with AI-powered copy tools
- Strong communication and stakeholder management abilities
- Fluent English and German or other languages
Tasks
- Develop and implement creative advertising concepts
- Set creative direction for all channels
- Translate brand strategy into actionable copy frameworks
- Create messaging playbooks and tone-of-voice guidelines
- Oversee copywriting for digital and physical touchpoints
- Roll out custom AI copy tools to scale impact
- Collaborate with cross-functional teams to optimize messaging
- Mentor and develop a team of copywriters
- Uphold high standards for quality and consistency
Work Experience
- 7 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
- German – Basic
Tools & Technologies
- AI-powered copy tools
- CRM
- Social media
- Apps
- Websites
Benefits
Additional Allowances
- Dedicated education budget
Informal Culture
- International and diverse environment
Corporate Discounts
- Corporate brand discounts
Other Benefits
- Special offers on cars
Flexible Working
- Working from home options
- Flexible working hours
More Vacation Days
- 30 days of vacation
Mental Health Support
- Free access to Headspace
Startup Environment
- Collaborative and ambitious environment
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
AUTO1 Group
Industry
Automotive
Description
AUTO1 Group ist Europas führende digitale Automobilplattform. Als dynamisches Tech-Unternehmen revolutionieren wir mit unseren Marken wirkaufendeinauto.de, AUTO1.com und Autohero die Automobilbranche.
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