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Carl Zeiss Meditec AG
27d ago

Strategic Marketing Manager(m/w/x)

München
Full-timeOn-siteSenior

Description

As a Strategic Marketing Manager, you will drive the growth of ZEISS SMILE pro by translating market insights into actionable strategies and collaborating with teams to launch innovative products that meet customer needs.

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Requirements

  • •Bachelor's or Master's degree in Marketing, Business Administration, or Science
  • •Minimum of 5 years of work experience in Marketing, preferably in Ophthalmology or Healthcare
  • •Excellent analytical skills and data-driven mindset
  • •Strategic orientation and solid business acumen
  • •Passion for Marketing and Creativity
  • •Curiosity about understanding customers and their motivations
  • •Structured thinking and proven planning skills
  • •Strong communication skills and ability to create inspiring presentations in English
  • •Fluency in English and ideally German, with other languages beneficial
  • •High flexibility and willingness to travel internationally

Education

Bachelor's degree

Work Experience

5 years

Tasks

  • •Develop and define marketing strategies for workflows, products, and services
  • •Create strategic positioning statements based on market analysis and customer insights
  • •Define product launch plans in collaboration with markets and product management
  • •Steer project partners for launch campaigns with product management and communication teams
  • •Collaborate with internal and external stakeholders to execute growth plans for ZEISS SMILE pro
  • •Increase global market presence through effective marketing initiatives

Languages

English – Business Fluent

German – Basic

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