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BRBritish American Tobacco

Social Media & PR Executive(m/w/x)

Wien
Full-timeWith Home OfficeExperienced

Managing social media for a global FMCG company building a smokeless world. 2-4 years of brand social media management experience required. Up to 40% remote work, flexible hours, and annual bonus.

Requirements

  • 2–4 years social media management experience
  • Proven brand social media account management
  • Experience with influencers and campaigns
  • Experience supporting events for digital channels
  • Strong understanding of social media platforms/trends
  • Strong aesthetic and brand storytelling recognition
  • Strong organizational and project management skills
  • Ability to work in fast-paced environment
  • Ability to manage multiple priorities
  • Analytical approach to interpret performance data
  • Native German and fluent English
  • Proactive, creative, and diligent
  • Strong communication and social skills
  • Comfortable on-site at events
  • Willingness to work flexible hours
  • Great teammate with collaborative attitude

Tasks

  • Implement brand’s social media strategy
  • Ensure consistent storytelling and engagement
  • Align with broader marketing objectives
  • Manage daily social media activities
  • Maintain consistent tone and visual identity
  • Monitor trends and suggest content opportunities
  • Support content creation with agencies
  • Collaborate with internal and external partners
  • Optimize content based on performance insights
  • Identify and manage influencer relationships
  • Coordinate influencer campaigns from briefing to execution
  • Track influencer campaign performance
  • Support contract management and campaign logistics
  • Attend brand events and launches
  • Capture real-time event content
  • Coordinate with event teams for digital visibility
  • Manage post-event content rollout
  • Translate offline campaigns to digital content
  • Ensure seamless physical-to-digital integration
  • Support campaign amplification across channels
  • Collaborate with marketing and retail teams
  • Monitor social media KPIs
  • Prepare regular performance reports
  • Track influencer and campaign performance
  • Stay updated with platform and industry trends

Work Experience

  • 2 - 4 years

Education

  • High school diploma

Languages

  • GermanNative
  • EnglishBusiness Fluent

Tools & Technologies

  • HootSuite

Benefits

Flexible Working

  • Up to 40% remote work
  • Flexible work hours

Bonuses & Incentives

  • Annual variable bonus

Additional Allowances

  • Monthly SODEXO vouchers

Public Transport Subsidies

  • Public transport pass

Snacks & Drinks

  • Fresh fruits
  • Free coffee

Other Benefits

  • Global Top Employer certification
  • Inclusion
  • Partnership
  • Global Returners program

Informal Culture

  • Collaboration

Workation & Sabbatical

  • Support for career breaks
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of British American Tobacco and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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