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Social Media & PR Executive(m/w/x)
Managing social media for a global FMCG company building a smokeless world. 2-4 years of brand social media management experience required. Up to 40% remote work, flexible hours, and annual bonus.
Requirements
- 2–4 years social media management experience
- Proven brand social media account management
- Experience with influencers and campaigns
- Experience supporting events for digital channels
- Strong understanding of social media platforms/trends
- Strong aesthetic and brand storytelling recognition
- Strong organizational and project management skills
- Ability to work in fast-paced environment
- Ability to manage multiple priorities
- Analytical approach to interpret performance data
- Native German and fluent English
- Proactive, creative, and diligent
- Strong communication and social skills
- Comfortable on-site at events
- Willingness to work flexible hours
- Great teammate with collaborative attitude
Tasks
- Implement brand’s social media strategy
- Ensure consistent storytelling and engagement
- Align with broader marketing objectives
- Manage daily social media activities
- Maintain consistent tone and visual identity
- Monitor trends and suggest content opportunities
- Support content creation with agencies
- Collaborate with internal and external partners
- Optimize content based on performance insights
- Identify and manage influencer relationships
- Coordinate influencer campaigns from briefing to execution
- Track influencer campaign performance
- Support contract management and campaign logistics
- Attend brand events and launches
- Capture real-time event content
- Coordinate with event teams for digital visibility
- Manage post-event content rollout
- Translate offline campaigns to digital content
- Ensure seamless physical-to-digital integration
- Support campaign amplification across channels
- Collaborate with marketing and retail teams
- Monitor social media KPIs
- Prepare regular performance reports
- Track influencer and campaign performance
- Stay updated with platform and industry trends
Work Experience
- 2 - 4 years
Education
- High school diploma
Languages
- German – Native
- English – Business Fluent
Tools & Technologies
- HootSuite
Benefits
Flexible Working
- Up to 40% remote work
- Flexible work hours
Bonuses & Incentives
- Annual variable bonus
Additional Allowances
- Monthly SODEXO vouchers
Public Transport Subsidies
- Public transport pass
Snacks & Drinks
- Fresh fruits
- Free coffee
Other Benefits
- Global Top Employer certification
- Inclusion
- Partnership
- Global Returners program
Informal Culture
- Collaboration
Workation & Sabbatical
- Support for career breaks
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Social Media & PR Executive(m/w/x)
Managing social media for a global FMCG company building a smokeless world. 2-4 years of brand social media management experience required. Up to 40% remote work, flexible hours, and annual bonus.
Requirements
- 2–4 years social media management experience
- Proven brand social media account management
- Experience with influencers and campaigns
- Experience supporting events for digital channels
- Strong understanding of social media platforms/trends
- Strong aesthetic and brand storytelling recognition
- Strong organizational and project management skills
- Ability to work in fast-paced environment
- Ability to manage multiple priorities
- Analytical approach to interpret performance data
- Native German and fluent English
- Proactive, creative, and diligent
- Strong communication and social skills
- Comfortable on-site at events
- Willingness to work flexible hours
- Great teammate with collaborative attitude
Tasks
- Implement brand’s social media strategy
- Ensure consistent storytelling and engagement
- Align with broader marketing objectives
- Manage daily social media activities
- Maintain consistent tone and visual identity
- Monitor trends and suggest content opportunities
- Support content creation with agencies
- Collaborate with internal and external partners
- Optimize content based on performance insights
- Identify and manage influencer relationships
- Coordinate influencer campaigns from briefing to execution
- Track influencer campaign performance
- Support contract management and campaign logistics
- Attend brand events and launches
- Capture real-time event content
- Coordinate with event teams for digital visibility
- Manage post-event content rollout
- Translate offline campaigns to digital content
- Ensure seamless physical-to-digital integration
- Support campaign amplification across channels
- Collaborate with marketing and retail teams
- Monitor social media KPIs
- Prepare regular performance reports
- Track influencer and campaign performance
- Stay updated with platform and industry trends
Work Experience
- 2 - 4 years
Education
- High school diploma
Languages
- German – Native
- English – Business Fluent
Tools & Technologies
- HootSuite
Benefits
Flexible Working
- Up to 40% remote work
- Flexible work hours
Bonuses & Incentives
- Annual variable bonus
Additional Allowances
- Monthly SODEXO vouchers
Public Transport Subsidies
- Public transport pass
Snacks & Drinks
- Fresh fruits
- Free coffee
Other Benefits
- Global Top Employer certification
- Inclusion
- Partnership
- Global Returners program
Informal Culture
- Collaboration
Workation & Sabbatical
- Support for career breaks
About the Company
British American Tobacco
Industry
Other
Description
Das Unternehmen entwickelt sich mit einer Geschwindigkeit wie kein anderes Unternehmen.
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