Description

In this role, you will drive impactful shopper marketing strategies by collaborating with retail partners and sales teams. Your day-to-day responsibilities will involve implementing marketing initiatives, managing budgets, and measuring campaign performance to enhance shopper engagement.

Requirements

• •5+ years of experience in FMCG business, Trade Marketing Executive, POS Activation Specialist, Shopper Marketing Coordinator, or similar
• •Knowledge of Swiss and Austrian market
• •Passion for creating experiences for customers and consumers
• •Problem-solving and teamwork skills with adaptability
• •Strong history of collaboration with sales, brand, and trade marketing teams
• •Experience in handling multiple brands simultaneously
• •Ability to analyze campaign results and leverage insights
• •Proficiency in German and English
• •French language skills are a plus

Tasks

• •Implement shopper marketing initiatives in-store, online, and in outlets
• •Adapt global or regional shopper marketing toolkits for local markets
• •Manage deployment of point-of-sale materials and experiential activations
• •Act as the main liaison with retail partners for alignment on goals
• •Measure campaign efficiency using key metrics and provide insights
• •Ensure efficient use of shopper marketing budgets for impactful campaigns

Benefits