SEO Generalist - Germany(m/w/x)

Description

You will drive the company's organic growth in Germany by combining hands-on link building and content optimization with innovative AI workflows to enhance how local users discover the brand.

Requirements

• •Native-level German and strong English skills
• •Basic understanding of SEO and link building
• •Experience with CMS and structured briefs
• •Familiarity with SEO tools (advantageous)
• •Eagerness to learn and growth mindset
• •Ability to identify user experience improvements
• •Enthusiasm for collaborative teamwork
• •Interest in growing strategic thinking
• •Ability to learn software and AI tools
• •Prior experience writing digital or SEO content
• •Familiarity with SEO content performance metrics
• •Understanding of local digital content trends

Tasks

• •Identify external websites and partners for link-building
• •Conduct outreach using tailored, brand-aligned messaging
• •Track campaigns, link quality, and SEO metrics
• •Communicate performance results to internal stakeholders
• •Research prospect lists using established SEO frameworks
• •Analyze competitor backlink profiles for new opportunities
• •Prioritize prospects by relevance and authority
• •Ensure activities follow white-hat SEO practices
• •Create and optimize SEO-driven content in German
• •Identify content opportunities using local keyword research
• •Improve the search-to-conversion user experience
• •Propose creative ideas to enhance user engagement
• •Collaborate with designers, writers, and SEO leads
• •Monitor local search trends and competitor activity
• •Partner with the SEO Lead to meet goals
• •Share market insights with regional peers
• •Support core marketing and branding initiatives
• •Utilize AI tools for research and communications
• •Develop AI workflows to automate routine activities
• •Document automation strategies for shared resources

Tools & Technologies