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Bonial International GmbH
2d ago

Senior / Staff Product Manager - Marketing Tech / User Acquisition (Web)(m/w/x)

Berlin
Full-time, Part-timeWith Home OfficeSenior
AI/ML

Description

You will drive web growth by optimizing acquisition funnels and SEO. By bridging the gap between marketing and engineering, you'll turn data-driven insights into impactful product strategies.

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Requirements

  • •Experience in driving user acquisition
  • •Understanding of common Marketing Technologies
  • •Adaptability in experiment-driven environments
  • •Data-based decision making skills
  • •Skill in data-driven opportunity identification
  • •Ability to evaluate strategic opportunities
  • •Alignment with company product strategy
  • •Capability to evaluate ROI
  • •Excellent communication for diverse audiences
  • •Practical understanding of AI potential
  • •Experience managing headless CMS systems
  • •Fluency in English
  • •80% weekly on-site presence
  • •Bachelor's degree

Education

Bachelor's degree

Work Experience

approx. 4 - 6 years

Tasks

  • •Own business outcomes for the web acquisition domain
  • •Collaborate with designers and engineers on SEO initiatives
  • •Align team activities with overarching goals and OKRs
  • •Translate strategy into prioritized roadmaps and user stories
  • •Identify opportunities through data analysis and market research
  • •Define use cases and clear acceptance criteria
  • •Formulate and test hypotheses to measure initiative outcomes
  • •Coordinate with other product managers to ensure alignment
  • •Onboard the marketing team to internal tools
  • •Optimize marketing workflows through automation and process improvements
  • •Support mobile marketing with tracking and attribution solutions
  • •Monitor KPIs across the entire acquisition funnel
  • •Provide structured updates and transparent prioritization to leadership

Tools & Technologies

Google Search ConsoleScreaming FrogAdjustSistrixHeadless CMS

Languages

English – Business Fluent

German – Basic

French – Basic

Benefits

Flexible Working

  • •Up to 20% mobile work
  • •Option to work from abroad

Learning & Development

  • •Professional development support

Informal Culture

  • •Feedback culture

Other Benefits

  • •Equal opportunity workplace
  • •Roof terrace

Mental Health Support

  • •Mental health app access

Healthcare & Fitness

  • •On-site gym
  • •Urban Sports Club subsidy

Retirement Plans

  • •Corporate pension scheme

Sustainability Focus

  • •Sustainability projects engagement

More Vacation Days

  • •Annual holiday increase
  • •Leave for special occasions

Modern Office

  • •Zen Rooms

Free or Subsidized Food

  • •Free lunch

Snacks & Drinks

  • •Free drinks and snacks
  • •Healthy breakfasts

Team Events

  • •Regular team events
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Bonial International GmbH and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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