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CHCHE02 Tyco Fire & Security GmbH

Senior Specialist, Brand Strategy(m/w/x)

Neuhausen am Rheinfall
Full-timeOn-siteSenior
Green Job

Shaping brand identity and market presence via research for sustainable environments. Prior experience in brand development and native-level English fluency required. Extensive internal partner coordination for consistent brand representation.

Requirements

  • Native-level fluency in English
  • Bachelor’s degree in Marketing, Business, Communications, or related field
  • Prior experience in brand strategy and execution
  • Demonstrated track record of collaboration and teamwork
  • Strong brand, analytical, project management, and organizational skills
  • Familiarity with HVAC, energy, automation, or smart building technologies

Tasks

  • Contribute to the evolution of brand positioning
  • Conduct market research and customer insight analysis
  • Perform competitive assessments to inform strategy
  • Ensure consistent brand representation with internal partners
  • Monitor brand health performance metrics
  • Deliver competitive benchmarks and analysis
  • Optimize brand visibility and engagement using data
  • Present strategic recommendations to senior stakeholders
  • Develop and evolve brand guidelines and templates
  • Lead governance efforts for brand standards adherence
  • Integrate brand standards into AI tools and frameworks
  • Oversee trademark usage and internal naming processes
  • Ensure brand assets are accessible and up-to-date
  • Translate brand strategy into narratives and content
  • Collaborate with creative teams to develop campaign assets
  • Lead thought leadership and positioning programs

Work Experience

  • approx. 4 - 6 years

Education

  • Bachelor's degree

Languages

  • EnglishNative
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