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PAPALFINGER

Senior Product Marketing Specialist(m/w/x)

Bergheim
from 53,241.02 / year
Full-timeWith Home OfficeSenior
Apply now

Global product strategy and launch management for heavy lifting solutions. 5+ years B2B/industrial experience in product strategy and go-to-market required. Flexible hybrid work, international career opportunities.

Requirements

  • University degree in Marketing, Business, Engineering, or related field
  • 5+ years experience in Product Marketing, Product Management, or Commercial Strategy within complex B2B/industrial environments
  • Proven track record in product positioning, go-to-market strategy, and portfolio-level strategic thinking
  • Strong capability to manage complexity, multiple stakeholders, and long development/launch cycles
  • Excellent collaboration, communication, and problem-solving skills

Tasks

  • Develop and manage global product strategies across the lifecycle
  • Lead and shape go-to-market strategies
  • Collaborate with Product Management, Sales, and Regional Marketing
  • Ensure strategic alignment and global consistency
  • Drive global product launches
  • Manage launch timing and narrative
  • Manage launch readiness
  • Conduct structured handovers to regional teams
  • Develop product positioning frameworks
  • Develop product messaging frameworks
  • Translate technical features into customer benefits
  • Ensure clear competitive differentiation
  • Act as a strategic partner
  • Lead cross-functional projects
  • Collaborate with Product Management, Sales, and Service
  • Align diverse team perspectives
  • Deliver against objectives, timelines, and budgets

Work Experience

5 years

Education

Bachelor's degree

Languages

English – Business FluentGerman – Business Fluent

Benefits

Flexible Working

  • •Flexible working hours
  • •Work from home possibility

Learning & Development

  • •Further training

Career Advancement

  • •International career opportunities

Healthcare & Fitness

  • •Corporate health management

Free or Subsidized Food

  • •Company restaurant
  • •Daily meal subsidy

Public Transport Subsidies

  • •Job ticket

Corporate Discounts

  • •Employee discounts
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of PALFINGER and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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