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PAPALFINGER

Senior Product Marketing Specialist(m/w/x)

Bergheim
from 53,241.02 / year
Full-timeWith Home OfficeSenior

Global product positioning and go-to-market strategies for crane and lifting solutions. 5+ years B2B industrial product marketing experience required. International career opportunities, flexible working hours.

Requirements

  • University degree in Marketing, Business, Engineering, or related field
  • 5+ years experience in Product Marketing, Product Management, or Commercial Strategy in B2B/industrial environments
  • Proven track record in product positioning, go-to-market strategy, and portfolio strategic thinking
  • Strong capability to manage complexity and multiple stakeholders in global organization
  • Excellent collaboration, communication, and problem-solving skills

Tasks

  • Define global product marketing strategies
  • Own product positioning across lifecycle
  • Lead go-to-market strategies with teams
  • Ensure alignment and strategic clarity
  • Drive global product launches
  • Manage launch timing and narrative
  • Facilitate structured handovers to regions
  • Develop product positioning frameworks
  • Translate technical features to benefits
  • Differentiate competitively
  • Collaborate with Product Management, Sales, and Service
  • Align perspectives and manage initiatives
  • Deliver against objectives, timelines, and budgets

Work Experience

  • 5 years

Education

  • Bachelor's degree

Languages

  • EnglishBusiness Fluent
  • GermanBusiness Fluent

Benefits

Flexible Working

  • Flexible working hours
  • Work from home

Learning & Development

  • Further training

Career Advancement

  • International career opportunities

Healthcare & Fitness

  • Corporate health management

Free or Subsidized Food

  • Company restaurant
  • Meal subsidy

Public Transport Subsidies

  • Job ticket

Corporate Discounts

  • Employee discounts
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of PALFINGER and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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