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Senior Product Marketing Specialist(m/w/x)
Global product positioning and go-to-market strategies for crane and lifting solutions. 5+ years B2B industrial product marketing experience required. International career opportunities, flexible working hours.
Requirements
- University degree in Marketing, Business, Engineering, or related field
- 5+ years experience in Product Marketing, Product Management, or Commercial Strategy in B2B/industrial environments
- Proven track record in product positioning, go-to-market strategy, and portfolio strategic thinking
- Strong capability to manage complexity and multiple stakeholders in global organization
- Excellent collaboration, communication, and problem-solving skills
Tasks
- Define global product marketing strategies
- Own product positioning across lifecycle
- Lead go-to-market strategies with teams
- Ensure alignment and strategic clarity
- Drive global product launches
- Manage launch timing and narrative
- Facilitate structured handovers to regions
- Develop product positioning frameworks
- Translate technical features to benefits
- Differentiate competitively
- Collaborate with Product Management, Sales, and Service
- Align perspectives and manage initiatives
- Deliver against objectives, timelines, and budgets
Work Experience
- 5 years
Education
- Bachelor's degree
Languages
- English – Business Fluent
- German – Business Fluent
Benefits
Flexible Working
- Flexible working hours
- Work from home
Learning & Development
- Further training
Career Advancement
- International career opportunities
Healthcare & Fitness
- Corporate health management
Free or Subsidized Food
- Company restaurant
- Meal subsidy
Public Transport Subsidies
- Job ticket
Corporate Discounts
- Employee discounts
Not a perfect match?
- PALFINGERFull-timeWith HomeofficeExperiencedBergheimfrom 53,241.02 / year
- PALFINGER
Product Application Expert(m/w/x)
Full-timeWith HomeofficeSeniorBergheimfrom 53,241.02 / year - PALFINGER
Manager Standardisation Product Line Loader Cranes(m/w/x)
Full-timeWith HomeofficeSeniorKöstendorffrom 60,962.3 / year - PALFINGER
Teamlead Internal Corporate Communications(m/w/x)
Full-timeWith HomeofficeSeniorBergheimfrom 60,962.3 / year - PALFINGER
Business Development Manager Marine(m/w/x)
Full-timeWith HomeofficeExperiencedSalzburgfrom 53,241.02 / year
Senior Product Marketing Specialist(m/w/x)
Global product positioning and go-to-market strategies for crane and lifting solutions. 5+ years B2B industrial product marketing experience required. International career opportunities, flexible working hours.
Requirements
- University degree in Marketing, Business, Engineering, or related field
- 5+ years experience in Product Marketing, Product Management, or Commercial Strategy in B2B/industrial environments
- Proven track record in product positioning, go-to-market strategy, and portfolio strategic thinking
- Strong capability to manage complexity and multiple stakeholders in global organization
- Excellent collaboration, communication, and problem-solving skills
Tasks
- Define global product marketing strategies
- Own product positioning across lifecycle
- Lead go-to-market strategies with teams
- Ensure alignment and strategic clarity
- Drive global product launches
- Manage launch timing and narrative
- Facilitate structured handovers to regions
- Develop product positioning frameworks
- Translate technical features to benefits
- Differentiate competitively
- Collaborate with Product Management, Sales, and Service
- Align perspectives and manage initiatives
- Deliver against objectives, timelines, and budgets
Work Experience
- 5 years
Education
- Bachelor's degree
Languages
- English – Business Fluent
- German – Business Fluent
Benefits
Flexible Working
- Flexible working hours
- Work from home
Learning & Development
- Further training
Career Advancement
- International career opportunities
Healthcare & Fitness
- Corporate health management
Free or Subsidized Food
- Company restaurant
- Meal subsidy
Public Transport Subsidies
- Job ticket
Corporate Discounts
- Employee discounts
About the Company
PALFINGER
Industry
Manufacturing
Description
Das Unternehmen ist ein globaler Anbieter innovativer Kran- und Hebelösungen im Bereich Technologie und Maschinenbau.
Not a perfect match?
- PALFINGER
Specialist Go-to-Market Aftersales(m/w/x)
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Product Application Expert(m/w/x)
Full-timeWith HomeofficeSeniorBergheimfrom 53,241.02 / year - PALFINGER
Manager Standardisation Product Line Loader Cranes(m/w/x)
Full-timeWith HomeofficeSeniorKöstendorffrom 60,962.3 / year - PALFINGER
Teamlead Internal Corporate Communications(m/w/x)
Full-timeWith HomeofficeSeniorBergheimfrom 60,962.3 / year - PALFINGER
Business Development Manager Marine(m/w/x)
Full-timeWith HomeofficeExperiencedSalzburgfrom 53,241.02 / year