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Senior Product Marketing Manager(m/w/x)
Develop audience-specific product positioning and messaging for EV battery testing services. Go-to-market playbook development and product launch coordination required. Creative freedom, fast decision-making.
Requirements
- Develop product positioning and messaging
- Build GTM playbooks and drive product launches
- Sales enablement skills
- Competitive intelligence and market research experience
- Close collaboration with sales and commercial stakeholders
- Excellent written and verbal communication skills
- BA/MA degree in marketing, business, communications, or related field, or equivalent professional experience
- Enthusiasm for electric mobility, sustainability, and transportation future
- Strong communication and presence, solution-oriented mindset
- Interest in exploring new topics
- Passion for using AI to work faster and more efficiently
- Independent, precise, and pragmatic work style
- Team player, willing to roll up sleeves
- Desire to work alongside colleagues in an office
Tasks
- Develop deep buyer personas with Product Management and Sales
- Create audience-specific product positioning and messaging frameworks
- Ensure messages resonate with leasing companies, vehicle dealers, and private EV owners
- Plan and coordinate product and feature launches
- Align timelines, stakeholders, and messaging across marketing, sales, and product
- Develop full GTM playbooks for new market entries
- Translate central strategy into locally relevant launch plans
- Train sales team on product updates, new positioning, and competitive developments
- Create and maintain a high-quality library of sales materials
- Tailor sales materials to different buyer personas and sales stages
- Provide dedicated support to international sales teams
- Adapt and localize materials to fit specific market contexts and customer needs
- Build and maintain a structured view of the competitive landscape
- Develop targeted battle cards
- Run regular win/loss analysis with Sales
- Translate findings into actionable recommendations for product, sales, and leadership
- Build and run a systematic Voice-of-Customer program
- Gather feedback from customers, prospects, and sales teams
- Synthesize insights to inform positioning and product roadmap
- Ensure customer perspective is represented in product and marketing decisions
- Work closely with Corporate Marketing on product-related content
- Collaborate with the Growth team on landing pages, paid campaigns, and conversion-focused copy
- Align with Product Management on roadmap communications and internal product updates
Work Experience
- 4 - 6 years
Education
- Master's degree
Languages
- English – Native
Benefits
Informal Culture
- Creative freedom
- Flat hierarchies
- Freedom to shape product marketing
- Team-oriented work environment
Startup Environment
- Start-up mentality
- Fast decision-making
Modern Equipment
- Use of cutting-edge tools
Other Benefits
- Use of artificial intelligence
- Performance-oriented work environment
Flexible Working
- Flexible working
Job Security
- Reliable work-life balance
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Senior Product Marketing Manager(m/w/x)
Develop audience-specific product positioning and messaging for EV battery testing services. Go-to-market playbook development and product launch coordination required. Creative freedom, fast decision-making.
Requirements
- Develop product positioning and messaging
- Build GTM playbooks and drive product launches
- Sales enablement skills
- Competitive intelligence and market research experience
- Close collaboration with sales and commercial stakeholders
- Excellent written and verbal communication skills
- BA/MA degree in marketing, business, communications, or related field, or equivalent professional experience
- Enthusiasm for electric mobility, sustainability, and transportation future
- Strong communication and presence, solution-oriented mindset
- Interest in exploring new topics
- Passion for using AI to work faster and more efficiently
- Independent, precise, and pragmatic work style
- Team player, willing to roll up sleeves
- Desire to work alongside colleagues in an office
Tasks
- Develop deep buyer personas with Product Management and Sales
- Create audience-specific product positioning and messaging frameworks
- Ensure messages resonate with leasing companies, vehicle dealers, and private EV owners
- Plan and coordinate product and feature launches
- Align timelines, stakeholders, and messaging across marketing, sales, and product
- Develop full GTM playbooks for new market entries
- Translate central strategy into locally relevant launch plans
- Train sales team on product updates, new positioning, and competitive developments
- Create and maintain a high-quality library of sales materials
- Tailor sales materials to different buyer personas and sales stages
- Provide dedicated support to international sales teams
- Adapt and localize materials to fit specific market contexts and customer needs
- Build and maintain a structured view of the competitive landscape
- Develop targeted battle cards
- Run regular win/loss analysis with Sales
- Translate findings into actionable recommendations for product, sales, and leadership
- Build and run a systematic Voice-of-Customer program
- Gather feedback from customers, prospects, and sales teams
- Synthesize insights to inform positioning and product roadmap
- Ensure customer perspective is represented in product and marketing decisions
- Work closely with Corporate Marketing on product-related content
- Collaborate with the Growth team on landing pages, paid campaigns, and conversion-focused copy
- Align with Product Management on roadmap communications and internal product updates
Work Experience
- 4 - 6 years
Education
- Master's degree
Languages
- English – Native
Benefits
Informal Culture
- Creative freedom
- Flat hierarchies
- Freedom to shape product marketing
- Team-oriented work environment
Startup Environment
- Start-up mentality
- Fast decision-making
Modern Equipment
- Use of cutting-edge tools
Other Benefits
- Use of artificial intelligence
- Performance-oriented work environment
Flexible Working
- Flexible working
Job Security
- Reliable work-life balance
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
AVILOO GmbH
Industry
Automotive
Description
Das Unternehmen hat sich seit der Gründung im Jahr 2018 schnell zum globalen Marktführer im Bereich Batteriediagnose von Elektrofahrzeugen entwickelt.
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