Description

You will lead the strategic brand planning and cross-functional execution for AYVAKYT in Germany. By translating complex science into impactful tactics, you'll establish the product as a standard of care.

Requirements

• •Bachelor’s degree or preferred MBA
• •Experience in pharmaceutical or biotechnology marketing
• •Ability to travel as needed
• •Pharmaceutical marketing and omni-channel experience
• •Knowledge of medical regulatory review processes
• •Desirable rare disease experience
• •Business acumen and presentation skills
• •Relationship building and cross-functional collaboration
• •Results-orientation and matrix influence skills
• •Analytical and strategic thinking skills
• •Ability to work in fast-paced environments
• •Commitment to corporate core values

Tasks

• •Lead the strategic brand planning process for AYVAKYT in Germany
• •Direct the internal cross-functional product team and product launches
• •Identify and react to market trends, opportunities, and risks
• •Establish the product as the standard of care in approved indications
• •Increase disease awareness through omnichannel and digital projects
• •Develop operational action plans and provide field service support
• •Utilize market research to build in-depth competitor and market knowledge
• •Monitor competitor information to develop effective counter-strategies
• •Report on marketing KPIs and multi-channel metrics
• •Collaborate with finance and logistics on sales volume forecasts
• •Plan and manage the expenditure budget for all commercial activities
• •Evaluate the marketing mix to assess cost efficiency and results
• •Maintain relationships with medical experts and external partners
• •Coordinate with international teams to align promotional campaigns
• •Share best practices across different local operating companies
• •Ensure legal compliance and medical accuracy of all marketing materials
• •Translate brand science into patient-friendly terms
• •Present performance data and critical information to senior leadership
• •Manage agency partner relationships, workflows, and expense budgets
• •Oversee marketing OPEX planning and accuracy

Tools & Technologies