Description

As a Senior PR Specialist, you will engage in dynamic media relations, craft compelling PR content, and build relationships with key media figures. Your role will involve collaborating on campaigns, analyzing data, and leveraging AI tools to enhance outreach efforts across various markets.

Requirements

• •Degree in Communications, PR, Journalism, or related field (or equivalent experience)
• •3+ years of PR experience (agency or in-house)
• •Experience securing editorial placements and high-quality backlinks
• •Experience working with consumer/e-commerce brands
• •Good knowledge and hands-on experience with Communication AI tools
• •Working knowledge of SEO and GEO basics
• •Excellent project management skills
• •Proactive, organized approach, attention to detail
• •Exceptional English language skills; Portuguese language skills are a plus

Tasks

• •Create and distribute PR content across assigned markets
• •Plan and coordinate structured link-building and outreach plans
• •Build relationships with journalists, bloggers, and publishers
• •Secure high-quality editorial coverage in multiple markets
• •Collaborate with Brand, SEO, and Product teams on campaigns and events
• •Apply SEO and GEO insights to outreach and campaign planning
• •Identify high-value content opportunities for organic visibility
• •Develop locally tailored campaign ideas and revise press releases
• •Translate research and data insights into media stories
• •Analyze data to support outreach efforts
• •Design research and surveys for cross-market PR initiatives
• •Monitor and evaluate media presence and performance
• •Report results to internal stakeholders
• •Utilize Communication AI tools for outreach and content drafting
• •Evaluate new AI solutions for scaling PR link-building efforts
• •Manage activities across multiple markets and time zones

Tools & Technologies

Benefits