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PLplancraft

Senior Marketing Operations Manager - SaaS/ B2B(m/w/x)

Hamburg
Full-timeRemoteSenior
AI/ML

Optimizing marketing automation workflows in HubSpot/Make.com for AI- and Voice-First software for craftsmen. Strong SQL skills for data analysis and reporting required. AI-enabled tools, flexible work location, 30 vacation days.

Requirements

  • 4+ years of experience in Marketing Operations, Marketing Analytics, or Automation
  • Hands-on experience with CRM & automation platforms (HubSpot, Make.com)
  • Strong SQL skills for data analysis and reporting
  • Deep understanding of funnel metrics, attribution models, and pipeline tracking
  • Analytical mindset with high attention to data accuracy
  • Experience with visualization tools (Looker, Tableau, Power BI, etc.)
  • Solid grasp of GDPR and data governance principles
  • Excellent cross-functional communication and stakeholder management
  • Background in B2B SaaS or similar data-driven environments
  • Python for advanced analytics or automation scripting
  • Familiarity with multi-touch attribution frameworks or CDPs
  • Interest in AI/ML applications in marketing analytics

Tasks

  • Develop and maintain marketing dashboards
  • Build and manage SQL-based reports and datasets
  • Lead marketing automation initiatives
  • Design and optimize workflows in HubSpot and Make.com
  • Analyze marketing performance metrics
  • Provide actionable insights from data analysis
  • Collaborate with the Data team for clean datasets
  • Ensure GDPR compliance and consent tracking
  • Identify and improve workflow inefficiencies
  • Support scaling of data models and automations

Work Experience

  • 4 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent

Tools & Technologies

  • HubSpot
  • Make.com
  • Looker
  • Tableau
  • Power BI
  • Python

Benefits

Team Events

  • Team events

Learning & Development

  • Personal learning budget

Modern Equipment

  • AI-enabled tools

Flexible Working

  • Flexible work location

Healthcare & Fitness

  • Subsidized Urban Sports Club membership

Company Bike

  • JobRad leasing

Public Transport Subsidies

  • Subsidized public transport
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