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Senior Marketing Manager DE(m/w/x)
Steering local Creative and Influencer agencies for fashion and lifestyle campaigns at an exclusive online shopping club. Sports marketing and sponsorship knowledge essential. Employee shares program, 40% off fashion products.
Requirements
- Degree in Business Administration or Marketing
- 5-7 years of professional experience with Marketing
- Fluency in English and German
- Knowledge of sports marketing and sponsorship principles
- Creative problem solving skills
- Excellent stakeholder management skills
- Very strong project management skills
- Profound knowledge of the German market
- Strong Excel knowledge and analytical skills
Tasks
- Implement a local touchpoint and media strategy for the German market
- Manage the marketing budget for the German market, including spend planning and reporting
- Ensure the implementation of the media strategy in collaboration with the Media Senior Manager
- Drive the development and execution of sports marketing and sponsorship initiatives
- Steer local Creative and Influencer Marketing agencies for effective campaign execution
- Manage all marketing channels and touchpoints with a focus on customer KPI management
- Localize and execute global campaigns across relevant touchpoints
- Develop and implement additional local marketing activities to support overall strategy
- Stay updated on market trends and insights to identify growth opportunities
- Ensure consistency in communication and tone of voice across all touchpoints
Work Experience
- 5 - 7 years
Education
- Bachelor's degree
Languages
- English – Business Fluent
- German – Business Fluent
Tools & Technologies
- Excel
Benefits
Purpose-Driven Work
- 2 paid volunteering days
Competitive Pay
- Employee shares program
Corporate Discounts
- 40% off fashion products
- 30% off Lounge by Zalando
- Discounts from external partners
Other Benefits
- Relocation assistance
Family Support
- Family services
Healthcare & Fitness
- Health and wellbeing options
Mental Health Support
- Mental health support
Learning & Development
- Training platform access
Mentorship & Coaching
- Biannual peer-to-peer review
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Senior Marketing Manager DE(m/w/x)
Steering local Creative and Influencer agencies for fashion and lifestyle campaigns at an exclusive online shopping club. Sports marketing and sponsorship knowledge essential. Employee shares program, 40% off fashion products.
Requirements
- Degree in Business Administration or Marketing
- 5-7 years of professional experience with Marketing
- Fluency in English and German
- Knowledge of sports marketing and sponsorship principles
- Creative problem solving skills
- Excellent stakeholder management skills
- Very strong project management skills
- Profound knowledge of the German market
- Strong Excel knowledge and analytical skills
Tasks
- Implement a local touchpoint and media strategy for the German market
- Manage the marketing budget for the German market, including spend planning and reporting
- Ensure the implementation of the media strategy in collaboration with the Media Senior Manager
- Drive the development and execution of sports marketing and sponsorship initiatives
- Steer local Creative and Influencer Marketing agencies for effective campaign execution
- Manage all marketing channels and touchpoints with a focus on customer KPI management
- Localize and execute global campaigns across relevant touchpoints
- Develop and implement additional local marketing activities to support overall strategy
- Stay updated on market trends and insights to identify growth opportunities
- Ensure consistency in communication and tone of voice across all touchpoints
Work Experience
- 5 - 7 years
Education
- Bachelor's degree
Languages
- English – Business Fluent
- German – Business Fluent
Tools & Technologies
- Excel
Benefits
Purpose-Driven Work
- 2 paid volunteering days
Competitive Pay
- Employee shares program
Corporate Discounts
- 40% off fashion products
- 30% off Lounge by Zalando
- Discounts from external partners
Other Benefits
- Relocation assistance
Family Support
- Family services
Healthcare & Fitness
- Health and wellbeing options
Mental Health Support
- Mental health support
Learning & Development
- Training platform access
Mentorship & Coaching
- Biannual peer-to-peer review
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
Zalando
Industry
Retail
Description
The company is an exclusive online shopping club for fashion and lifestyle products across Europe, offering daily sales campaigns.
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