KUKA Deutschland GmbH
Strategic Program Manager(m/w/x)
Full-timeOn-siteSenior
Augsburg
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SWSwisslog Healthcare
Product Marketing Manager(m/w/x)
Augsburg
Full-timeOn-siteSenior
Nejo AI Summary
Developing omnichannel marketing campaigns for pharmacy and transport automation solutions. B2B marketing principles and understanding of long sales cycles required. Focus on product line roadmaps and market trends.
Requirements
- Bachelor's degree in Marketing, Business, Engineering, or related field
- MBA or advanced degree a plus
- Strong understanding of B2B marketing principles
- Understanding of long, complex sales cycles
- Proven experience building omnichannel campaigns
- Proven experience managing omnichannel campaigns
- Omnichannel campaigns tied to measurable outcomes
- Excellent written communication skills in English
- Writing marketing content in English
- Editing marketing content in English
- Proofreading marketing content in English
- Ability to create clear creative briefs
- Ability to create compelling creative briefs
- Comfortable presenting to senior leadership
- Comfortable influencing cross-functional teams
- Strong verbal use of English
- Strong written use of English
- Other languages are a bonus
- Willingness to travel up to 30%
- Ability to travel up to 30%
Tasks
- Develop deep understanding of transport and pharmacy automation solutions
- Maintain knowledge of global product line and roadmaps
- Monitor market trends and competitive landscape
- Build and execute omnichannel marketing campaigns
- Define campaign objectives and target personas
- Create messaging frameworks and channel mix strategies
- Manage creative briefs for internal and external teams
- Measure and analyze lead generation performance
- Optimize campaign performance with digital marketing and sales teams
- Refine targeting, messaging, and investment decisions using data
- Plan and execute brand presence at trade shows
- Define and refine targeted personas across various roles
- Ensure messaging and content resonate with persona needs
- Create lifecycle management communications
- Facilitate customer advisory board program
- Drive thought leadership initiatives
- Develop high-quality content like white papers and webinars
- Own annual marketing calendars
- Collaborate with sales, product management, and marketing teams
- Perform and manage market research initiatives
Work Experience
- 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Native
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Swisslog Healthcare and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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SWSwisslog Healthcare
Product Marketing Manager(m/w/x)
Augsburg
Full-timeOn-siteSenior
Nejo AI Summary
Developing omnichannel marketing campaigns for pharmacy and transport automation solutions. B2B marketing principles and understanding of long sales cycles required. Focus on product line roadmaps and market trends.
Requirements
- Bachelor's degree in Marketing, Business, Engineering, or related field
- MBA or advanced degree a plus
- Strong understanding of B2B marketing principles
- Understanding of long, complex sales cycles
- Proven experience building omnichannel campaigns
- Proven experience managing omnichannel campaigns
- Omnichannel campaigns tied to measurable outcomes
- Excellent written communication skills in English
- Writing marketing content in English
- Editing marketing content in English
- Proofreading marketing content in English
- Ability to create clear creative briefs
- Ability to create compelling creative briefs
- Comfortable presenting to senior leadership
- Comfortable influencing cross-functional teams
- Strong verbal use of English
- Strong written use of English
- Other languages are a bonus
- Willingness to travel up to 30%
- Ability to travel up to 30%
Tasks
- Develop deep understanding of transport and pharmacy automation solutions
- Maintain knowledge of global product line and roadmaps
- Monitor market trends and competitive landscape
- Build and execute omnichannel marketing campaigns
- Define campaign objectives and target personas
- Create messaging frameworks and channel mix strategies
- Manage creative briefs for internal and external teams
- Measure and analyze lead generation performance
- Optimize campaign performance with digital marketing and sales teams
- Refine targeting, messaging, and investment decisions using data
- Plan and execute brand presence at trade shows
- Define and refine targeted personas across various roles
- Ensure messaging and content resonate with persona needs
- Create lifecycle management communications
- Facilitate customer advisory board program
- Drive thought leadership initiatives
- Develop high-quality content like white papers and webinars
- Own annual marketing calendars
- Collaborate with sales, product management, and marketing teams
- Perform and manage market research initiatives
Work Experience
- 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Native
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Swisslog Healthcare and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
Swisslog Healthcare
Industry
Healthcare
Description
Swisslog Healthcare empowers hospitals and healthcare facilities with advanced pharmacy and transport automation solutions that streamline medication management and support clinical workflows.
Not a perfect match?
- KUKA Deutschland GmbH
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Full-timeOn-siteSeniorAugsburg - DERBT ABB Robotics Deutschland GmbH
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