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Product Marketing Manager - B2B SaaS(m/w/x)
Shaping Go-To-Market strategies for Doka's digital construction products. 5+ years B2B SaaS product marketing experience required. International environment, ownership of product success.
Requirements
- 5+ years Product Marketing, Go-To-Market, or B2C/B2B SaaS experience
- Experience in fast-paced environment
- Strong understanding of SaaS business models, customer journeys, GTM strategies
- Ability to turn complex products into clear, compelling messaging
- Cross-functional experience with Product, Sales, Marketing, Customer Success
- Hands-on mindset with drive to build and improve
- Strong communication, storytelling, and analytical skills
- Fluent English
- German language skills (big plus)
- Located in Austria
- Eligible work permit for Austria
- Work from Doka HQ office in Amstetten 2 days/week minimum
- Experience in construction tech or industrial SaaS
Tasks
- Shape Go-To-Market strategies for digital products
- Develop product positioning, messaging, and value propositions
- Drive product launches and cross-functional execution
- Align stakeholders on GTM plans
- Translate customer insights and market trends into narratives
- Create sales enablement materials and demos
- Identify target segments and ideal customer profiles
- Support pricing, packaging, and commercial models
- Support product adoption and growth initiatives
- Analyze and optimize market performance and adoption data
- Contribute to building SaaS GTM structures and processes
Work Experience
- 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Fluent
- German – Basic
Benefits
Startup Environment
- High impact on digital transformation
- Shape product innovation and scaling
Informal Culture
- International, young, and dynamic environment
Other Benefits
- Ownership and visibility
Purpose-Driven Work
- Responsibility for product success and growth
- Home
- Jobs in Austria
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- Home
- Jobs in Austria
- Product Marketing Manager - B2B SaaSProduct Marketing Manager - B2B SaaS at Umdasch Group
Product Marketing Manager - B2B SaaS(m/w/x)
Shaping Go-To-Market strategies for Doka's digital construction products. 5+ years B2B SaaS product marketing experience required. International environment, ownership of product success.
Requirements
- 5+ years Product Marketing, Go-To-Market, or B2C/B2B SaaS experience
- Experience in fast-paced environment
- Strong understanding of SaaS business models, customer journeys, GTM strategies
- Ability to turn complex products into clear, compelling messaging
- Cross-functional experience with Product, Sales, Marketing, Customer Success
- Hands-on mindset with drive to build and improve
- Strong communication, storytelling, and analytical skills
- Fluent English
- German language skills (big plus)
- Located in Austria
- Eligible work permit for Austria
- Work from Doka HQ office in Amstetten 2 days/week minimum
- Experience in construction tech or industrial SaaS
Tasks
- Shape Go-To-Market strategies for digital products
- Develop product positioning, messaging, and value propositions
- Drive product launches and cross-functional execution
- Align stakeholders on GTM plans
- Translate customer insights and market trends into narratives
- Create sales enablement materials and demos
- Identify target segments and ideal customer profiles
- Support pricing, packaging, and commercial models
- Support product adoption and growth initiatives
- Analyze and optimize market performance and adoption data
- Contribute to building SaaS GTM structures and processes
Work Experience
- 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Fluent
- German – Basic
Benefits
Startup Environment
- High impact on digital transformation
- Shape product innovation and scaling
Informal Culture
- International, young, and dynamic environment
Other Benefits
- Ownership and visibility
Purpose-Driven Work
- Responsibility for product success and growth
About the Company
Umdasch Group
Industry
Construction
Description
The company is a leading provider of formwork and scaffolding solutions in the construction industry.
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