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PA
PALFINGER
3mo ago

Performance Marketing & Paid Social Campaign Specialist(m/w/x)

Bergheim
from 52,197 / year
Full-timeWith Home OfficeEntry Level

Description

In this role, you will be at the forefront of planning and executing performance marketing campaigns across various platforms. Daily activities will involve optimizing campaigns, analyzing key metrics, and collaborating with teams to drive engagement and lead generation globally.

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Requirements

  • Degree in Marketing, Communications, Business, Digital Media, or related field
  • Up to 2 years’ experience in digital or performance marketing
  • Basic knowledge of search engine marketing and paid social platforms
  • B2B or industrial machinery market experience as an advantage
  • Familiarity with digital analytics tools
  • Strong interest in performance-driven marketing
  • Detail-oriented and analytical mindset
  • Strong organizational skills
  • Ability to work in an international, cross-functional environment
  • Fluency in English (written and spoken)
  • German language skills are a plus

Education

Bachelor's degree

Tasks

  • Plan and launch global and regional performance marketing campaigns
  • Set up and maintain campaigns across search, display, and social platforms
  • Adapt content and targeting for local markets
  • Execute and optimize paid campaigns by monitoring performance
  • Adjust targeting, bidding, and creatives as needed
  • Conduct A/B tests to improve campaign effectiveness
  • Collaborate with agencies for creative enhancements
  • Track and analyze campaign KPIs, engagement, and conversions
  • Provide actionable insights to enhance ROI and future performance
  • Prepare and present reports on campaign results
  • Support data-driven marketing practices within the team
  • Collaborate with internal teams and external partners to align campaigns with business objectives
  • Share best practices across the organization

Tools & Technologies

Google Analyticssocial media dashboards

Languages

EnglishBusiness Fluent

GermanBasic

Benefits

Flexible Working

  • Flexible working hours
  • Possibility to work from home

Learning & Development

  • Further training opportunities

Career Advancement

  • International career opportunities

Healthcare & Fitness

  • Corporate health management

Free or Subsidized Food

  • Company restaurant with meal subsidy

Public Transport Subsidies

  • Job ticket for travel

Corporate Discounts

  • Employee discounts
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of PALFINGER and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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