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Performance Marketing Lead(m/w/x)
Directing multi-million dollar paid social and Google Ads campaigns for a community-based marketing platform. Senior-level performance marketing leadership with Meta Ads expertise required. Equity in a profitable startup, central Berlin office.
Requirements
- Senior-level performance marketing leadership
- Track record scaling UA budgets to $100k+ daily
- Meta Ads expertise
- Google Ads expertise
- App Install Networks expertise
- Understanding of platform algorithms and optimization
- Ability to scale new acquisition channels
- Proficiency in dissecting performance data
- Ability to build attribution models
- Formulating strategies based on unit economics
- Mobile apps industry experience (preferred)
- Fintech industry experience (preferred)
- Gaming industry experience (preferred)
- Grasp of user retention and monetization
Tasks
- Design and execute performance marketing strategy
- Achieve daily ad spend goals of $100k+ USD
- Optimize for User Acquisition and Lifetime Value
- Direct high-budget campaigns across Paid Social and Google Ads
- Manage multi-million dollar budgets with autonomy
- Shift spend to high-performing channels
- Pause underperforming initiatives
- Research and test new UA channels
- Launch new channels from scratch
- Collaborate with Product, Data, Engineering, and Creative teams
- Identify new growth levers
- Improve conversion funnels
- Ensure creative assets align with channel best practices
- Establish robust measurement frameworks
- Conduct deep-dive performance analyses
- Translate data into executive-level insights
Work Experience
- 7 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- Meta Ads
- Google Ads
- App Install Networks
Benefits
Competitive Pay
- Equity in Almedia
Startup Environment
- Profitable startup growth
Modern Office
- Central Berlin office
Public Transport Subsidies
- Transport subsidy
Free or Subsidized Food
- Breakfasts and lunches
Learning & Development
- Language learning
Healthcare & Fitness
- Urban Sports Club
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Performance Marketing Lead(m/w/x)
Directing multi-million dollar paid social and Google Ads campaigns for a community-based marketing platform. Senior-level performance marketing leadership with Meta Ads expertise required. Equity in a profitable startup, central Berlin office.
Requirements
- Senior-level performance marketing leadership
- Track record scaling UA budgets to $100k+ daily
- Meta Ads expertise
- Google Ads expertise
- App Install Networks expertise
- Understanding of platform algorithms and optimization
- Ability to scale new acquisition channels
- Proficiency in dissecting performance data
- Ability to build attribution models
- Formulating strategies based on unit economics
- Mobile apps industry experience (preferred)
- Fintech industry experience (preferred)
- Gaming industry experience (preferred)
- Grasp of user retention and monetization
Tasks
- Design and execute performance marketing strategy
- Achieve daily ad spend goals of $100k+ USD
- Optimize for User Acquisition and Lifetime Value
- Direct high-budget campaigns across Paid Social and Google Ads
- Manage multi-million dollar budgets with autonomy
- Shift spend to high-performing channels
- Pause underperforming initiatives
- Research and test new UA channels
- Launch new channels from scratch
- Collaborate with Product, Data, Engineering, and Creative teams
- Identify new growth levers
- Improve conversion funnels
- Ensure creative assets align with channel best practices
- Establish robust measurement frameworks
- Conduct deep-dive performance analyses
- Translate data into executive-level insights
Work Experience
- 7 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- Meta Ads
- Google Ads
- App Install Networks
Benefits
Competitive Pay
- Equity in Almedia
Startup Environment
- Profitable startup growth
Modern Office
- Central Berlin office
Public Transport Subsidies
- Transport subsidy
Free or Subsidized Food
- Breakfasts and lunches
Learning & Development
- Language learning
Healthcare & Fitness
- Urban Sports Club
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
Almedia
Industry
Marketing
Description
The company is building the future of marketing by rewarding a community of over 50 million users for engaging with advertisers' products.
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