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HYHyundai Motor Europe GmbH

Head of Section Brand Experience(m/w/x)

Offenbach am Main
Full-timeWith Home OfficeSenior
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Developing European brand experience strategy with scalable frameworks for sports sponsorships and events. 10+ years of experience in brand strategy and customer journey design required. Flexible working hours, hybrid policy, and car sharing.

Requirements

  • Master’s degree in Marketing, Brand Management, Communications, or related field
  • Additional qualifications in Brand Strategy, Customer Experience, or Digital Experience advantageous, ideally with Lifestyle/Sports background
  • 10+ years of experience in Brand Experience, Marketing, Customer Experience, Partnerships, or related disciplines
  • Advanced knowledge of brand strategy, experiential platforms, sports sponsorships, events, roadshows, and sponsorship activations
  • Deep understanding of performance analytics, customer journey design, immersive storytelling, and brand activation
  • Proven leadership experience managing multidisciplinary and cross-functional teams
  • Strong track record delivering large-scale experiential projects in complex, multi-market environments
  • Experience within automotive industry or complex consumer-facing sectors preferred
  • Strong understanding of brand identity systems and translation into physical and digital environments
  • Experience managing agencies, external partners, and significant marketing budgets
  • Strong analytical skills translating performance data, consumer insights, and trends into actionable strategies
  • Excellent stakeholder management, communication, and influencing skills in international environments
  • Fluent in English; additional European languages advantageous

Tasks

  • Translate brand strategy into impactful experiences
  • Develop European Brand Experience strategy
  • Create scalable frameworks and operational plans
  • Lead and inspire multidisciplinary Brand Experience team
  • Plan and execute high-impact brand experiences
  • Coordinate across Marketing, Product, Communications, and Digital teams
  • Define and improve brand experience standards
  • Review and approve creative concepts and designs
  • Manage significant budgets and agency partnerships
  • Leverage consumer insights and cultural trends
  • Integrate digital and phygital experience formats
  • Monitor KPIs and ROI metrics
  • Ensure governance and risk management

Work Experience

  • 10 years

Education

  • Vocational certification

Languages

  • English – Fluent
  • Basque – Basic

Benefits

Flexible Working

  • Flexible working hours
  • Hybrid working policy

Learning & Development

  • Continued learning
  • Professional development

Company Vehicle

  • Car sharing
  • Lease mobility program

Free or Subsidized Food

  • Complimentary daily lunch
  • Subsidized breakfast options

Healthcare & Fitness

  • Complimentary fitness facility
  • Sporting clubs membership

Informal Culture

  • Highly international working environment
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Hyundai Motor Europe GmbH and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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