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ZOzooplus SE

Head of SEA(m/w/x)

München, Wien
Full-timeWith Home OfficeExperienced
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Developing data-driven SEA strategies across markets and platforms for a pet e-commerce leader. Several years paid search management experience required. Hybrid working, 20 days work abroad option.

Requirements

  • Several years paid search management experience
  • Proven record leading teams
  • Developing large-scale SEA strategies
  • In-depth expertise Google Ads
  • In-depth expertise Microsoft Advertising
  • Expertise search and shopping ecosystems
  • Expertise automation, bidding, feed optimization tools
  • Strong analytical mindset
  • Strong strategic mindset
  • Ability turn insights into measurable growth
  • Excellent understanding performance marketing KPIs
  • Excellent understanding attribution models
  • Understanding interplay SEA, SEO, social, display
  • Proven communicator
  • Proven people leader
  • Inspire collaboration across teams
  • Hands-on A/B testing experience
  • Hands-on conversion tracking experience
  • Advanced campaign optimization methodologies
  • Fluent English
  • German language skills are a plus
  • Degree in marketing, business, economics, or related

Tasks

  • Lead and develop the SEA team
  • Achieve strategic, operational, and financial objectives
  • Coach and motivate team members
  • Define and execute a data-driven SEA strategy
  • Drive growth and efficiency across markets and platforms
  • Plan and optimize paid search campaigns
  • Ensure best-in-class account structures
  • Develop bidding strategies
  • Manage keyword portfolios
  • Create and maintain creative assets
  • Align media, promotional, and commercial plans
  • Foster sustainable business growth
  • Analyze campaign and market data
  • Identify growth opportunities
  • Challenge existing approaches
  • Align initiatives with business goals
  • Maintain accurate and transparent reporting
  • Enable data-based decision-making
  • Collaborate with Digital Marketing leadership
  • Enhance bidding systems
  • Improve tracking systems
  • Optimize reporting systems
  • Balance demand capture and demand generation

Work Experience

  • approx. 1 - 4 years

Education

  • Bachelor's degree

Languages

  • English – Native
  • German – Basic

Tools & Technologies

  • Google Ads
  • Microsoft Advertising
  • SEA
  • SEO
  • A/B testing

Benefits

Flexible Working

  • Hybrid working

Workation & Sabbatical

  • Work abroad option (20 days)

Career Advancement

  • Career development opportunities

Learning & Development

  • Training and support

Healthcare & Fitness

  • Wellbeing offers

Public Transport Subsidies

  • Subsidised transport

Company Bike

  • Bike leasing

Corporate Discounts

  • 20% product discount
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of zooplus SE and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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