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Head of Marketing, Communications & ESG(m/w/x)
Leading marketing strategy for a global fleet management company with 3.4M+ vehicles. Performance marketing, demand generation, and digital scaling expertise required. Focus on sustainable brand strengthening and internal department building.
Requirements
- Minimum 8 years marketing experience and solid leadership experience
- Strength in performance marketing, demand generation, and digital scaling
- Experience in marketing automation, analytics, and data-driven optimization
- Familiarity with international corporate environment
- Inspiring leadership, strategic thinking, and hands-on approach
- Structured, strong analytical skills, and convincing communication
- Very good German and English language skills
Tasks
- Define and lead marketing strategy
- Focus on standards, digital excellence, and capability building
- Establish marketing as a strong internal department
- Support growth, sales, and digital transformation
- Strengthen Ayvens brand sustainably
- Position Ayvens as a trusted B2B player
- Drive digital demand for SME, Flex, and Corporate solutions
- Develop and enhance team skills
- Manage budgets efficiently and data-driven
- Oversee digital campaigns, funnels, and performance marketing
- Implement marketing automation
- Optimize websites and customer journeys
- Enhance self-service and communication processes for customers and drivers
Work Experience
- 8 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Native
- English – Business Fluent
Tools & Technologies
- Performance Marketing
- Demand Generation
- Digital Scaling
- Marketing Automation
- Analytics
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Head of Marketing, Communications & ESG(m/w/x)
Leading marketing strategy for a global fleet management company with 3.4M+ vehicles. Performance marketing, demand generation, and digital scaling expertise required. Focus on sustainable brand strengthening and internal department building.
Requirements
- Minimum 8 years marketing experience and solid leadership experience
- Strength in performance marketing, demand generation, and digital scaling
- Experience in marketing automation, analytics, and data-driven optimization
- Familiarity with international corporate environment
- Inspiring leadership, strategic thinking, and hands-on approach
- Structured, strong analytical skills, and convincing communication
- Very good German and English language skills
Tasks
- Define and lead marketing strategy
- Focus on standards, digital excellence, and capability building
- Establish marketing as a strong internal department
- Support growth, sales, and digital transformation
- Strengthen Ayvens brand sustainably
- Position Ayvens as a trusted B2B player
- Drive digital demand for SME, Flex, and Corporate solutions
- Develop and enhance team skills
- Manage budgets efficiently and data-driven
- Oversee digital campaigns, funnels, and performance marketing
- Implement marketing automation
- Optimize websites and customer journeys
- Enhance self-service and communication processes for customers and drivers
Work Experience
- 8 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Native
- English – Business Fluent
Tools & Technologies
- Performance Marketing
- Demand Generation
- Digital Scaling
- Marketing Automation
- Analytics
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
Ayvens
Industry
Transportation
Description
Das Unternehmen ist ein führender globaler Akteur für nachhaltige Mobilität, der Full-Service-Leasing, flexible Auto-Abo-Services und Flottenmanagement anbietet.
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