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Global Commercial Marketing Lead in CVRM team (Obesity)(m/w/x)
Global commercial strategy development for obesity treatments at a pharma provider, translating scientific data into value stories. Obesity or FMCG marketing experience required. Global travel expected.
Requirements
- Ten years experience in global marketing
- Experience in Obesity or FMCG marketing
- Visionary leadership and environment simplification
- Senior stakeholder influence and clear communication
- Strategic agility and effective prioritization
- Embodiment of the VACC mindset
- Commitment to organizational alignment
- Proficiency in marketing science and omnichannel
- Ability to leverage data-driven insights
- Prior experience in Obesity or FMCG
Tasks
- Lead global disease area commercial strategies
- Translate scientific data into value stories
- Develop brand strategy guidance and books
- Create commercial operationalization and resource plans
- Drive portfolio and individual medicine marketing
- Manage market shaping and launch readiness
- Coordinate marketing efforts across global markets
- Translate complex insights into competitive tactics
- Design customer-centric omnichannel and iCX strategies
- Leverage digital platforms and AI for personalization
- Lead integrated value narratives and scenario planning
- Partner with senior stakeholders and key affiliates
Work Experience
- 10 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- Omnichannel strategies
- Data-driven insights
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Global Commercial Marketing Lead in CVRM team (Obesity)(m/w/x)
Global commercial strategy development for obesity treatments at a pharma provider, translating scientific data into value stories. Obesity or FMCG marketing experience required. Global travel expected.
Requirements
- Ten years experience in global marketing
- Experience in Obesity or FMCG marketing
- Visionary leadership and environment simplification
- Senior stakeholder influence and clear communication
- Strategic agility and effective prioritization
- Embodiment of the VACC mindset
- Commitment to organizational alignment
- Proficiency in marketing science and omnichannel
- Ability to leverage data-driven insights
- Prior experience in Obesity or FMCG
Tasks
- Lead global disease area commercial strategies
- Translate scientific data into value stories
- Develop brand strategy guidance and books
- Create commercial operationalization and resource plans
- Drive portfolio and individual medicine marketing
- Manage market shaping and launch readiness
- Coordinate marketing efforts across global markets
- Translate complex insights into competitive tactics
- Design customer-centric omnichannel and iCX strategies
- Leverage digital platforms and AI for personalization
- Lead integrated value narratives and scenario planning
- Partner with senior stakeholders and key affiliates
Work Experience
- 10 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- Omnichannel strategies
- Data-driven insights
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
F. Hoffmann-La Roche AG
Industry
Pharmaceuticals
Description
Das Unternehmen ist ein führender Anbieter von pharmazeutischen Wirkstoffen und setzt sich für die Gesundheitsversorgung weltweit ein.
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