Almedia
Senior CRM Marketing Manager(m/w/x)
Full-timeOn-siteSenior
Berlin
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Architecting a data-driven customer lifecycle engine for a user engagement marketing platform. Deep understanding of CRM data architecture required. Equity in Almedia, transport subsidy, and language learning.
Requirements
- Deep understanding of CRM data architecture
- Ability to identify broken system logic
- High-volume B2C engagement experience
- Experience with large, active user bases
- Experience with complex lifecycle management
- Mastery of omnichannel orchestration platforms
- Ability to build complex logic in platforms
- Ability to build API-triggered campaigns
- Ability to build automated flows independently
- Strong analytical skills
- Ability to interpret data for decisions
- Ability to turn insights into structural decisions
- Bonus: Experience building CRM systems
- Bonus: Experience overhauling CRM systems
- Full accountability for post-install world
- Push for intelligent, automated CRM systems
- Create CRM systems treating users as individuals
- Thrive in high-growth, building environments
- Hold long-term vision while making short-term decisions
Tasks
- Architect a data-driven customer lifecycle engine
- Maximize long-term retention and engagement globally
- Map all user journey entry points
- Design logic across diverse user flows
- Ensure scalable CRM decisions
- Build an automated engagement system
- Leverage behavioral triggers and predictive logic
- Implement multi-channel sequencing (Email, Push, SMS, In-App)
- Partner with Data and Engineering
- Define CRM data schema
- Ensure real-time event tracking
- Scale global retention KPIs (Day-30, Day-90)
- Deploy structured testing frameworks
- Generate real signal from experiments
- Collaborate with Senior PMs and Head of UA
- Bridge acquisition and long-term monetization
- Ensure a unified user experience
Work Experience
- approx. 1 - 4 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- CRM
- Braze
Benefits
Competitive Pay
- Equity in Almedia
Public Transport Subsidies
- Transport subsidy
Free or Subsidized Food
- Breakfasts and lunches
Learning & Development
- Language learning
Healthcare & Fitness
- Urban Sports Club
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Almedia and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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Architecting a data-driven customer lifecycle engine for a user engagement marketing platform. Deep understanding of CRM data architecture required. Equity in Almedia, transport subsidy, and language learning.
Requirements
- Deep understanding of CRM data architecture
- Ability to identify broken system logic
- High-volume B2C engagement experience
- Experience with large, active user bases
- Experience with complex lifecycle management
- Mastery of omnichannel orchestration platforms
- Ability to build complex logic in platforms
- Ability to build API-triggered campaigns
- Ability to build automated flows independently
- Strong analytical skills
- Ability to interpret data for decisions
- Ability to turn insights into structural decisions
- Bonus: Experience building CRM systems
- Bonus: Experience overhauling CRM systems
- Full accountability for post-install world
- Push for intelligent, automated CRM systems
- Create CRM systems treating users as individuals
- Thrive in high-growth, building environments
- Hold long-term vision while making short-term decisions
Tasks
- Architect a data-driven customer lifecycle engine
- Maximize long-term retention and engagement globally
- Map all user journey entry points
- Design logic across diverse user flows
- Ensure scalable CRM decisions
- Build an automated engagement system
- Leverage behavioral triggers and predictive logic
- Implement multi-channel sequencing (Email, Push, SMS, In-App)
- Partner with Data and Engineering
- Define CRM data schema
- Ensure real-time event tracking
- Scale global retention KPIs (Day-30, Day-90)
- Deploy structured testing frameworks
- Generate real signal from experiments
- Collaborate with Senior PMs and Head of UA
- Bridge acquisition and long-term monetization
- Ensure a unified user experience
Work Experience
- approx. 1 - 4 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- CRM
- Braze
Benefits
Competitive Pay
- Equity in Almedia
Public Transport Subsidies
- Transport subsidy
Free or Subsidized Food
- Breakfasts and lunches
Learning & Development
- Language learning
Healthcare & Fitness
- Urban Sports Club
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Almedia and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
Almedia
Industry
Marketing
Description
The company is building the future of marketing by rewarding a community of over 50 million users for engaging with advertisers' products.
Not a perfect match?
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