Skip to content
New Job?Nejo!

Your personal AI career agent

Back
TRTractive

Digital Analytics Specialist - Web & App Tracking(m/w/x)

Linz
Full-timeOn-siteSenior
Data Science
Apply now

End-to-end tracking for iOS, Android, and web, measuring Live Tracking and Health Monitoring. Five years of app/web tracking experience with GTM and SDK implementation required. Privacy-compliant data capture, consent frameworks, and tracking survival in release cycles.

Requirements

  • At least five years of professional experience with app and web tracking
  • Hands-on experience with Google Tag Manager
  • Deep understanding of SDK implementation
  • Deep understanding of consent frameworks
  • Understanding of tracking survival in release cycles
  • Strong SQL skills
  • Experience with Redshift, BigQuery, or similar cloud data warehouses
  • Experience with Dataform or dbt for building analytics models
  • Strong experience implementing marketing pixels
  • Strong experience implementing campaign tracking (UTMs)
  • Strong experience implementing attribution setups
  • Solid experience writing JavaScript in production
  • Solid experience maintaining JavaScript in production
  • Experience implementing tracking logic in JavaScript
  • Experience implementing custom events in JavaScript
  • Experience implementing data layer interactions in JavaScript
  • Experience debugging tracking behavior in browser using JavaScript
  • Technical mindset
  • Comfortable reading code
  • Understanding of app building and release
  • Ability to collaborate with engineers as a peer
  • Project management skills
  • Comfort with ticket systems like Jira
  • Ability to plan ahead
  • Ability to communicate blockers early
  • Ability to ensure stakeholders are never surprised
  • Experience with Looker Studio or similar BI tools
  • Ideal experience with governance of tracking plans
  • Ideal experience with measurement standards at scale
  • Very good English skills
  • Highly analytical way of thinking
  • Logical and technical understanding
  • Passion for data
  • Innovative and solution-oriented mindset
  • Positive mindset to drive new projects

Tasks

  • Define end-to-end tracking for iOS, Android, and web
  • Measure Live Tracking, Virtual Fences, PSZs, and Health Monitoring
  • Design event taxonomy and KPI frameworks
  • Capture escapes, health alerts, and subscriptions consistently
  • Ensure privacy-compliant data capture
  • Implement web tracking using Google Tag Manager
  • Implement web tracking using JavaScript
  • Instrument events for web tracking
  • Debug web tracking implementation
  • Ensure reliable web data collection
  • Build scalable analytics assets in BigQuery
  • Build scalable analytics assets in dbt
  • Answer questions on PSZ adoption and retention
  • Answer questions on free-to-premium conversion drivers
  • Lead cross-functional initiatives end-to-end
  • Rethink feature adoption measurement
  • Build experimentation framework for onboarding
  • Build experimentation framework for core flows
  • Own the tracking ecosystem
  • Manage tracking versioning
  • Manage tracking naming conventions
  • Manage tracking QA gates
  • Ensure company uses consistent measurement language
  • Contribute fresh ideas for improvement
  • Grow personally and professionally
  • Take ownership of areas showing potential
  • Attend workshops for professional development

Work Experience

  • 5 years

Education

  • Vocational certificationOR
  • Bachelor's degreeOR
  • Master's degree

Languages

  • English – Business Fluent

Tools & Technologies

  • Firebase
  • Google Analytics
  • Google Tag Manager
  • Redshift
  • BigQuery
  • Dataform
  • dbt
  • Jira
  • Looker Studio
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Tractive and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

Not a perfect match?

100+ Similar Jobs in LinzView all
  • Tractive

    Data Analyst(m/w/x)

    Full-timeOn-siteNot specified
    Linz
  • Trotec

    Digital Marketing Specialist(m/w/x)

    Full-timeOn-siteExperienced
    Marchtrenk
    from 47,546.94 / year
  • Tractive

    Paid Social Manager - Meta Platforms(m/w/x)

    Full-timeOn-siteExperienced
    Linz
  • Tractive

    Senior Data Scientist(m/w/x)

    Full-timeOn-siteSenior
    Linz
  • Tractive

    Senior Test Automation Architect (Mobile/Appium)(m/w/x)

    Full-timeOn-siteSenior
    Pasching
View all 100+ similar jobs
Apply now

Nejo is an AI – results may be incomplete or contain mistakes