Tractive
Paid Social Manager - Meta Platforms(m/w/x)
Full-timeOn-siteExperienced
Linz
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TRTractive
Digital Analytics Manager - Web & App Tracking(m/w/x)
Linz
Full-timeOn-siteSenior
Nejo AI Summary
End-to-end tracking for Android, iOS, and Web, including event taxonomy and data integrity. 5+ years in product analytics and advanced GTM/server-side tagging proficiency required. Focus on consent framework integration and tracking stability.
Requirements
- 5+ years in Product Analytics, Tracking, or comparable role
- Proven track record building/managing Web and App tracking plans
- Advanced GTM and Server-Side Tagging proficiency
- SST architecture, consent framework integration, tracking stability
- Hands-on experience with Firebase, GA4, Adobe Analytics, or equivalent
- Event-based platforms across iOS and Android
- Strong SQL skills with BigQuery, Redshift, or Snowflake
- dbt or Dataform experience is a significant advantage
- Proven JavaScript experience in production
- Data layer management, custom event implementation, browser-side debugging
- Technical mindset, comfortable reading code
- Collaborate directly with engineers on implementation
- QA experience across iOS, Android, and Web
- Understanding of unit testing principles
- Practical experience applying GDPR requirements in tracking
- Strong cross-functional communication skills
- Effective with developers and senior stakeholders
- Very good English skills
- Valid Austrian work permit
- Highly analytical thinking
- Logical and technical understanding
- Passion for data
- Innovative and solution-oriented mindset
- Positive mindset to drive new projects
- Enjoy working in flat hierarchies
- Enjoy short decision paths
- Excited to work in Austria
- Excited to work alongside an outstanding team
Tasks
- Own end-to-end tracking for Android, iOS, and Web
- Maintain and evolve tracking plans and event taxonomy
- Ensure data integrity across all platforms
- Define and implement metrics for business decisions
- Translate business requirements into actionable Jira tickets
- Manage stakeholder communication proactively
- Lead tracking quality assurance across platforms
- Maintain naming conventions and versioning
- Ensure A/B test environments are correctly instrumented
- Implement and maintain tracking via Google Tag Manager
- Use server-side tagging for event instrumentation
- Debug production tracking issues
- Ensure reliable data collection
- Own marketing measurement and pixel implementation
- Develop UTM frameworks and campaign attribution
- Contribute fresh ideas to improve Tractive
- Continuously grow personally and professionally
- Attend workshops for professional development
Work Experience
- 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- GTM
- Server-Side Tagging
- SST
- Firebase
- GA4
- Adobe Analytics
- SQL
- BigQuery
- Redshift
- Snowflake
- dbt
- Dataform
- JavaScript
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Tractive and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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TRTractive
Digital Analytics Manager - Web & App Tracking(m/w/x)
Linz
Full-timeOn-siteSenior
Nejo AI Summary
End-to-end tracking for Android, iOS, and Web, including event taxonomy and data integrity. 5+ years in product analytics and advanced GTM/server-side tagging proficiency required. Focus on consent framework integration and tracking stability.
Requirements
- 5+ years in Product Analytics, Tracking, or comparable role
- Proven track record building/managing Web and App tracking plans
- Advanced GTM and Server-Side Tagging proficiency
- SST architecture, consent framework integration, tracking stability
- Hands-on experience with Firebase, GA4, Adobe Analytics, or equivalent
- Event-based platforms across iOS and Android
- Strong SQL skills with BigQuery, Redshift, or Snowflake
- dbt or Dataform experience is a significant advantage
- Proven JavaScript experience in production
- Data layer management, custom event implementation, browser-side debugging
- Technical mindset, comfortable reading code
- Collaborate directly with engineers on implementation
- QA experience across iOS, Android, and Web
- Understanding of unit testing principles
- Practical experience applying GDPR requirements in tracking
- Strong cross-functional communication skills
- Effective with developers and senior stakeholders
- Very good English skills
- Valid Austrian work permit
- Highly analytical thinking
- Logical and technical understanding
- Passion for data
- Innovative and solution-oriented mindset
- Positive mindset to drive new projects
- Enjoy working in flat hierarchies
- Enjoy short decision paths
- Excited to work in Austria
- Excited to work alongside an outstanding team
Tasks
- Own end-to-end tracking for Android, iOS, and Web
- Maintain and evolve tracking plans and event taxonomy
- Ensure data integrity across all platforms
- Define and implement metrics for business decisions
- Translate business requirements into actionable Jira tickets
- Manage stakeholder communication proactively
- Lead tracking quality assurance across platforms
- Maintain naming conventions and versioning
- Ensure A/B test environments are correctly instrumented
- Implement and maintain tracking via Google Tag Manager
- Use server-side tagging for event instrumentation
- Debug production tracking issues
- Ensure reliable data collection
- Own marketing measurement and pixel implementation
- Develop UTM frameworks and campaign attribution
- Contribute fresh ideas to improve Tractive
- Continuously grow personally and professionally
- Attend workshops for professional development
Work Experience
- 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- GTM
- Server-Side Tagging
- SST
- Firebase
- GA4
- Adobe Analytics
- SQL
- BigQuery
- Redshift
- Snowflake
- dbt
- Dataform
- JavaScript
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Tractive and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
Tractive
Industry
Wellness
Description
The company is the most trusted name for keeping cats and dogs safe and healthy.
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