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TRTractive

Digital Analytics Manager(m/w/x)

Pasching
Full-timeOn-site

End-to-end tracking for pet safety devices across iOS, Android, web, defining measurement for Live Tracking and Health Monitoring. Expertise in event taxonomy design and scalable analytics asset building (BigQuery/dbt) required. Mission-driven work in pet safety and health, with GTM and JavaScript for web tracking.

Requirements

  • End-to-end tracking ownership (iOS, Android, web)
  • Event taxonomy and KPI framework design
  • Web tracking implementation and maintenance (GTM, JavaScript)
  • Building scalable analytics assets (BigQuery, dbt or similar)
  • End-to-end cross-functional initiative leadership
  • Tracking ecosystem ownership (versioning, naming, QA)
  • Fresh ideas and innovation
  • Continuous personal and professional growth
  • Ownership of potential areas
  • Highly analytical thinking
  • Logical and technical understanding
  • Passion for data
  • Innovative, solution-oriented mindset
  • Positive mindset for new projects
  • Enjoyment of flat hierarchies
  • Excitement to work in Austria

Tasks

  • Own end-to-end tracking across iOS, Android, and web.
  • Define measurement for Live Tracking, Virtual Fences, PSZs, and Health Monitoring.
  • Design and evolve event taxonomy and KPI frameworks.
  • Ensure consistent, privacy-compliant capture of alerts and subscriptions.
  • Implement and maintain web tracking using GTM and JavaScript.
  • Instrument events, debug, and ensure reliable data collection.
  • Build scalable analytics assets using BigQuery or dbt.
  • Address questions on PSZ adoption, retention, and conversion.
  • Lead end-to-end cross-functional initiatives.
  • Develop feature adoption measurement and experimentation frameworks.
  • Own the tracking ecosystem, managing versioning, naming, and QA.
  • Ensure consistent measurement language company-wide.
  • Contribute fresh ideas to improve Tractive.
  • Pursue continuous professional development.
  • Take ownership of high-potential areas.
  • Attend workshops for skill development.

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent

Tools & Technologies

  • iOS
  • Android
  • Google Tag Manager
  • JavaScript
  • BigQuery
  • dbt
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Tractive and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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