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Sunday Natural
22d ago

CRM Manager DACH(m/w/x)

Berlin
Full-timeWith Home OfficeExperienced

Description

As a CRM Manager for the DACH region, you will focus on enhancing customer retention and loyalty through data-driven strategies. Your role involves creating personalized experiences, managing customer journeys, and driving revenue growth by leveraging insights from performance analysis.

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Requirements

  • •4+ years of experience in CRM, Retention Marketing, or Customer Lifecycle Management
  • •Understanding of the DACH market, including consumer psychology and purchasing habits
  • •Comfortable working with data and using insights to optimize work
  • •Excellent copywriting skills and fluency in German and English, both written and spoken
  • •Previous experience with Bloomreach or a similar enterprise-level CRM tool
  • •Hands-on mentality, highly organized, and ownership of projects
  • •Experience in the supplement, nutrition, or health & wellness industry

Work Experience

2 - 5 years

Tasks

  • •Drive CRM strategy for the DACH region
  • •Maximize customer retention and loyalty
  • •Enhance long-term Customer Lifetime Value (CLV)
  • •Implement data-driven segmentation for personalized messaging
  • •Orchestrate multi-channel customer journeys within Bloomreach
  • •Manage the full customer lifecycle with automated journeys
  • •Develop win-back strategies for returning customers
  • •Identify DACH-specific revenue growth opportunities
  • •Lead A/B testing for messaging and incentives
  • •Analyze performance KPIs and retention metrics

Tools & Technologies

Bloomreach

Languages

German – Business Fluent

English – Business Fluent

Benefits

Corporate Discounts

  • •Discount on products
  • •Discounts on brands

More Vacation Days

  • •28 days paid time off

Healthcare & Fitness

  • •Urban Sports Club membership

Company Bike

  • •Bike rental subsidy

Modern Office

  • •Inviting office spaces

Snacks & Drinks

  • •Access to organic teas

Team Events

  • •Regular office parties
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Sunday Natural and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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