Description

As a Conversion Rate Optimization Specialist, you will dive into data to identify friction points and design experiments that enhance user experience. This role involves analyzing insights, collaborating with teams, and documenting growth learnings to drive impactful changes in a fast-paced EdTech environment.

Requirements

• •Hands-on experience in ideating, copying, designing, and launching experiments
• •Fluency in data and design
• •Skill in diagnosing funnel bottlenecks
• •Fascination with human behavior
• •Fluency in GA4, Hotjar, AB Tasty, VWO, Mixpanel
• •Fluency in French and English
• •Mastery of GA4, Optibase, Webflow, Vidalytics, Clarity, Hotjar, Mixpanel, Figma, Looker Studio, VWO, Optimizely
• •Minimum of 3 years of experience in Conversion Rate Optimization, Growth Experimentation, or Performance Marketing
• •Track record of designing, implementing, and scaling A/B and multivariate tests
• •Curiosity in user behavior analysis
• •Precision in hypotheses and data clarity
• •Agility in adapting to new findings

Tasks

• •Conduct in-depth funnel analysis across all touchpoints
• •Identify friction points and prioritize based on business impact
• •Plan and implement A/B and multivariate tests
• •Manage tests from hypothesis definition to post-test analysis
• •Collaborate with UX, Dev, and Product teams for experiment deployment
• •Extract actionable insights from analytics dashboards
• •Present findings clearly to influence decision-making
• •Combine quantitative data with qualitative feedback to enhance user experience
• •Build and maintain a central CRO knowledge base
• •Create templates, SOPs, and playbooks to scale successful strategies

Tools & Technologies

Benefits