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AstraZeneca
20h ago

Brand Manager –Respiratory COPD & Biologics(m/w/x)

Wien
from 81,964 / year
Full-timeWith Home OfficeExperienced

Description

You will shape the future of respiratory care by leading strategic marketing for two key brands, managing everything from 2027 launch preparations to driving omni-channel growth in Austria.

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Requirements

  • •Experience in Marketing or Sales
  • •Experience in pharmaceutical industry (strong plus)
  • •Good strategic and analytical qualities
  • •Experience implementing digital marketing campaigns
  • •Good project management skills
  • •Teamwork skills and networking experience
  • •Exceptional communication skills
  • •Open mindset for business growth
  • •Openness to learning and coaching
  • •Fluency in German and English
  • •Ability to showcase patient centricity
  • •MS Office skills

Work Experience

approx. 1 - 4 years

Tasks

  • •Drive commercialization for two respiratory brands in Austria
  • •Develop and implement local marketing strategies
  • •Execute the operational marketing mix and tactics
  • •Act as the product and market expert
  • •Lead launch activities for a new 2027 brand
  • •Analyze market data and competitive dynamics
  • •Build long-range forecasts and lead MTP processes
  • •Align global brand plans with local insights
  • •Develop content strategies and multi-channel marketing mixes
  • •Manage promotional materials, congresses, and HCP events
  • •Drive 360-degree omni-channel campaigns
  • •Route offline traffic to digital via QR codes
  • •Manage brand execution measurement plans
  • •Present business results and KPIs to leadership
  • •Plan marketing spend to minimize budget variance
  • •Collaborate with sales to provide strategic guidance
  • •Identify and implement digital trends and best practices

Tools & Technologies

MS Office

Languages

German – Business Fluent

English – Business Fluent

Benefits

Flexible Working

  • •Flexible working hours
  • •Hybrid work

Bonuses & Incentives

  • •Bonus payments

Company Vehicle

  • •Company car

Modern Equipment

  • •Company mobile phone

Retirement Plans

  • •Company pension

Healthcare & Fitness

  • •Supplementary insurance

Learning & Development

  • •Individual development opportunities
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of AstraZeneca and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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