LEGO
Account Manager(m/w/x)
Full-timeWith HomeofficeExperienced
München
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Inspiring children and families with engaging products for The LEGO Group. Leadership mentality and experience operating broad networks required. Family care leave, life insurance, and wellbeing resources.
Requirements
- Experience as Brand, Marketing, or Sales professional, ideally from FMCG companies or successful brands
- Track record of driving brand love, growth, and health with focus on commercial metrics
- Experience operating and developing broad networks with collaborators
- Understanding of media channels, metric setting, hypothesis testing, and test & learn culture
- Leadership mentality; envisioning, engaging, and enabling teams
- Ability to be an impactful member of a leadership team
- Self-motivated, driven for results, fun, can-do mentality
- Strong communication, conceptual thinking, and persuasion skills
- Proficiency in English
- Proficiency in German is a significant advantage
Tasks
- Inspire children, families, and adults with engaging products
- Lead the Brand Management team's growth and development
- Shape a high-performance, cross-functional culture in the EUC organization
- Manage HR core processes (People Dialogue, Performance Rating, Bonus)
- Develop and lead self-organizing teams for EUC go-to-market strategies
- Create and execute local marketing, communication, and execution plans
- Drive digital, experiential, and data-driven marketing innovation
- Ensure efficient and effective local marketing plan execution
- Secure strong media, social media, and event plans
- Collaborate with the marketing team on regional go-to-market strategies
- Foster strong internal relationships with regional teams
- Develop and use the LEGO Ecosystem and OESP approach
- Maintain full P&L accountability for audiences, brands, and launches
- Drive LEGO market share performance and short-term planning
- Oversee audience marketing budget management
- Represent business performance in weekly and monthly meetings
- Collaborate with Sales and Operations for business-critical decisions
- Ensure team focus on EUC business strategy and objectives
- Contribute to decision forums with a marketing and audience perspective
- Bring LEGO stories and experiences to life in EUC (Austria, Germany, Switzerland)
- Capture and integrate consumer, shopper, and market insights
- Develop engaging and innovative marketing campaigns and activations
- Collaborate with regional and global teams on campaign and product development
- Work with sales, operations, and agency partners for market success
Work Experience
- approx. 1 - 4 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Native
- German – Basic
Benefits
Family Support
- Family Care Leave
Other Benefits
- Life insurance
- Disability insurance
Mental Health Support
- Wellbeing resources
Corporate Discounts
- Colleague discount
Bonuses & Incentives
- Bonus scheme
Flexible Working
- Hybrid work policy
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of LEGO and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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Inspiring children and families with engaging products for The LEGO Group. Leadership mentality and experience operating broad networks required. Family care leave, life insurance, and wellbeing resources.
Requirements
- Experience as Brand, Marketing, or Sales professional, ideally from FMCG companies or successful brands
- Track record of driving brand love, growth, and health with focus on commercial metrics
- Experience operating and developing broad networks with collaborators
- Understanding of media channels, metric setting, hypothesis testing, and test & learn culture
- Leadership mentality; envisioning, engaging, and enabling teams
- Ability to be an impactful member of a leadership team
- Self-motivated, driven for results, fun, can-do mentality
- Strong communication, conceptual thinking, and persuasion skills
- Proficiency in English
- Proficiency in German is a significant advantage
Tasks
- Inspire children, families, and adults with engaging products
- Lead the Brand Management team's growth and development
- Shape a high-performance, cross-functional culture in the EUC organization
- Manage HR core processes (People Dialogue, Performance Rating, Bonus)
- Develop and lead self-organizing teams for EUC go-to-market strategies
- Create and execute local marketing, communication, and execution plans
- Drive digital, experiential, and data-driven marketing innovation
- Ensure efficient and effective local marketing plan execution
- Secure strong media, social media, and event plans
- Collaborate with the marketing team on regional go-to-market strategies
- Foster strong internal relationships with regional teams
- Develop and use the LEGO Ecosystem and OESP approach
- Maintain full P&L accountability for audiences, brands, and launches
- Drive LEGO market share performance and short-term planning
- Oversee audience marketing budget management
- Represent business performance in weekly and monthly meetings
- Collaborate with Sales and Operations for business-critical decisions
- Ensure team focus on EUC business strategy and objectives
- Contribute to decision forums with a marketing and audience perspective
- Bring LEGO stories and experiences to life in EUC (Austria, Germany, Switzerland)
- Capture and integrate consumer, shopper, and market insights
- Develop engaging and innovative marketing campaigns and activations
- Collaborate with regional and global teams on campaign and product development
- Work with sales, operations, and agency partners for market success
Work Experience
- approx. 1 - 4 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Native
- German – Basic
Benefits
Family Support
- Family Care Leave
Other Benefits
- Life insurance
- Disability insurance
Mental Health Support
- Wellbeing resources
Corporate Discounts
- Colleague discount
Bonuses & Incentives
- Bonus scheme
Flexible Working
- Hybrid work policy
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of LEGO and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
LEGO
Industry
Entertainment
Description
The LEGO Group inspires creativity and imagination through play, fostering a diverse and inclusive culture.
Not a perfect match?
- LEGO
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