Merz Lifecare
Brand Development Senior Brand Manager – International Marketing(m/w/x)
Full-timeWith HomeofficeSenior
Frankfurt am Main
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MEMerz Lifecare
Brand Development Brand Manager - International Marketing(m/w/x)
Frankfurt am Main
Full-timeWith Home OfficeSenior
Nejo AI Summary
International brand strategy execution for health and well-being products, focusing on market expansion and new entries. Proven track record in international product launches and Eastern European market understanding required. Agile work environment, personal development opportunities.
Requirements
- University degree in Business Administration or comparable qualification
- Proven track record in entering new markets with compelling marketing packaging and internationally launched products
- Understanding of building strong brands and scalable businesses across markets
- Good knowledge of Eastern European markets
- Ideally hands-on in-market experience in Eastern Europe
- Understanding of regulated cosmetics marketing
- Ideally understanding of dietary supplements and/or medical products
- Familiarity with market research tools and methods
- Strong project management skills
- Strong organizational skills
- Ability to present complex topics clearly and convincingly
- Clear and convincing communication
- Ability to influence stakeholders across cultures
- Strong market and consumer focus
- Strategic thinking
- Hands-on approach
- Analytical problem-solving
- Solution-oriented approach
- Willingness to challenge the status quo
- Confident work in international and intercultural environments
Tasks
- Execute international marketing strategy for market expansion
- Partner with International Business for new market entries
- Drive growth in existing international markets
- Analyze markets and competitors
- Evaluate business potential for Merz Spezial
- Conduct consumer research to identify trends
- Identify innovation opportunities
- Identify unmet consumer needs
- Manage international categories
- Execute category strategy aligned with business objectives
- Implement international innovation roadmap
- Refine portfolio for growth and competitiveness
- Manage innovation projects end-to-end
- Lead projects from ideation to market launch
- Roll out brand guidelines internationally
- Support sales teams to activate brands
- Support distributors to activate brands
- Monitor post-launch performance
- Optimize products and lifecycle strategies
- Collaborate with cross-functional teams
- Ensure compliant product launches
- Ensure successful product launches
- Co-lead the NEO team
- Manage external agencies and partners
- Develop forward-looking strategies for management
- Present forward-looking strategies to management
- Take responsibility for net sales
- Take responsibility for profitability
- Take responsibility for market share
- Manage budgets
- Ensure ROI
- Ensure compliance with company policies
- Ensure compliance with company procedures
Work Experience
- 5 years
Education
- Vocational certificationOR
- Bachelor's degree
Languages
- German – Native
- English – Business Fluent
- Estonian – is a plus
- Lithuanian – is a plus
- Latvian – is a plus
- Polish – is a plus
- Slovak – is a plus
- Slovenian – is a plus
- Czech – is a plus
- Bulgarian – is a plus
- Romanian – is a plus
- Hungarian – is a plus
Benefits
Other Benefits
- Multifunctional teams
Startup Environment
- Agile work environment
Learning & Development
- Personal and professional development
Flexible Working
- Flexible and hybrid work models
Corporate Discounts
- Products for personal use
Healthcare & Fitness
- We Care for Your Beauty program participation
- Fitness and wellness programs
- Sports and health offerings
Childcare
- Childcare
Career Advancement
- Internal student network
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Merz Lifecare and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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MEMerz Lifecare
Brand Development Brand Manager - International Marketing(m/w/x)
Frankfurt am Main
Full-timeWith Home OfficeSenior
Nejo AI Summary
International brand strategy execution for health and well-being products, focusing on market expansion and new entries. Proven track record in international product launches and Eastern European market understanding required. Agile work environment, personal development opportunities.
Requirements
- University degree in Business Administration or comparable qualification
- Proven track record in entering new markets with compelling marketing packaging and internationally launched products
- Understanding of building strong brands and scalable businesses across markets
- Good knowledge of Eastern European markets
- Ideally hands-on in-market experience in Eastern Europe
- Understanding of regulated cosmetics marketing
- Ideally understanding of dietary supplements and/or medical products
- Familiarity with market research tools and methods
- Strong project management skills
- Strong organizational skills
- Ability to present complex topics clearly and convincingly
- Clear and convincing communication
- Ability to influence stakeholders across cultures
- Strong market and consumer focus
- Strategic thinking
- Hands-on approach
- Analytical problem-solving
- Solution-oriented approach
- Willingness to challenge the status quo
- Confident work in international and intercultural environments
Tasks
- Execute international marketing strategy for market expansion
- Partner with International Business for new market entries
- Drive growth in existing international markets
- Analyze markets and competitors
- Evaluate business potential for Merz Spezial
- Conduct consumer research to identify trends
- Identify innovation opportunities
- Identify unmet consumer needs
- Manage international categories
- Execute category strategy aligned with business objectives
- Implement international innovation roadmap
- Refine portfolio for growth and competitiveness
- Manage innovation projects end-to-end
- Lead projects from ideation to market launch
- Roll out brand guidelines internationally
- Support sales teams to activate brands
- Support distributors to activate brands
- Monitor post-launch performance
- Optimize products and lifecycle strategies
- Collaborate with cross-functional teams
- Ensure compliant product launches
- Ensure successful product launches
- Co-lead the NEO team
- Manage external agencies and partners
- Develop forward-looking strategies for management
- Present forward-looking strategies to management
- Take responsibility for net sales
- Take responsibility for profitability
- Take responsibility for market share
- Manage budgets
- Ensure ROI
- Ensure compliance with company policies
- Ensure compliance with company procedures
Work Experience
- 5 years
Education
- Vocational certificationOR
- Bachelor's degree
Languages
- German – Native
- English – Business Fluent
- Estonian – is a plus
- Lithuanian – is a plus
- Latvian – is a plus
- Polish – is a plus
- Slovak – is a plus
- Slovenian – is a plus
- Czech – is a plus
- Bulgarian – is a plus
- Romanian – is a plus
- Hungarian – is a plus
Benefits
Other Benefits
- Multifunctional teams
Startup Environment
- Agile work environment
Learning & Development
- Personal and professional development
Flexible Working
- Flexible and hybrid work models
Corporate Discounts
- Products for personal use
Healthcare & Fitness
- We Care for Your Beauty program participation
- Fitness and wellness programs
- Sports and health offerings
Childcare
- Childcare
Career Advancement
- Internal student network
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Merz Lifecare and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
Merz Lifecare
Industry
Other
Description
Das Unternehmen entwickelt Produkte für Gesundheit und Wohlbefinden mit einem Fokus auf Qualität und Nachhaltigkeit.
Not a perfect match?
- Merz Lifecare
Brand Development Senior Brand Manager – International Marketing(m/w/x)
Full-timeWith HomeofficeSeniorFrankfurt am Main - Merz Lifecare
Brand Development Director International(m/w/x)
Full-timeWith HomeofficeManagementFrankfurt am Main - Merz Lifecare
Brand Development Senior Brand Manager Strategic Projects(m/w/x)
Full-timeWith HomeofficeSeniorFrankfurt am Main - STADA Arzneimittel AG
International CHC Category Manager - Derma(m/w/x)
Full-timeWith HomeofficeSeniorBad Vilbel - Merz Lifecare
Brand Building Director Well-being(m/w/x)
Full-timeWith HomeofficeSeniorFrankfurt am Main