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CSCSL Behring

Associate Director, Brand Marketing – Haematology(m/w/x)

Hattersheim, München
Full-timeWith Home OfficeSenior

Shaping brand and disease area strategies for INT region haematology therapies. Proven track record driving above-country marketing initiatives required. Hybrid working, bonus programs.

Requirements

  • Graduate degree or equivalent
  • Postgraduate qualification preferred
  • Proven track record driving brand strategy
  • Experience leading above-country marketing initiatives
  • Strong analytical skills
  • Proficiency in CRM systems and data-driven marketing tools
  • Excellent project management skills
  • Excellent command of English (spoken and written)

Tasks

  • Shape and execute brand and disease area strategies for the INT region
  • Drive market expansion and brand adoption
  • Ensure strategic alignment across diverse markets
  • Enable affiliates to meet local needs and regulatory environments
  • Develop brand and disease area strategies aligned with corporate and portfolio goals
  • Act as primary marketing partner for affiliates
  • Foster a strong, collaborative international marketing community
  • Develop integrated, insight-driven brand strategies for diverse markets
  • Map and prioritize archetypes for targeted positioning and messaging
  • Identify short- and long-term opportunities, challenges, and lifecycle management initiatives
  • Lead market analysis to inform strategic decisions and optimize plans
  • Build customer-focused brand plans and ensure disciplined regional implementation
  • Define KPIs and monitor performance
  • Adjust activities based on data and insights
  • Lead the 3M Brand Team
  • Ensure clear agendas, actions, and follow-through
  • Serve as central contact for internal and external stakeholders
  • Manage the regional brand budget to maximize ROI

Work Experience

  • 7 - 10 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent

Tools & Technologies

  • CRM systems
  • data-driven marketing tools

Benefits

Competitive Pay

  • Competitive salary

Bonuses & Incentives

  • Bonus programs

Other Benefits

  • Comprehensive benefits
  • Mobility programs

Flexible Working

  • Flexible working models
  • Hybrid working models

Family Support

  • Work-life balance support

Learning & Development

  • Professional development opportunities
  • Global learning resources

Career Advancement

  • Leadership development
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of CSL Behring and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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